Fingerpaint Group · 10 hours ago
Social Media Manager
Cedar Knolls, NJ
Full-time
Hybrid
Entry, Mid Level
2+ years expFingerpaint Group is a vibrant marketing agency specializing in life science solutions. As a Social Media Manager, you will manage paid and organic social media activations for clients in the pharmaceutical and health and wellness sectors, collaborating with various teams to enhance brand visibility and engagement on social platforms.
AdvertisingBrand MarketingWeb Design
Responsibilities
Understands the ins and outs of managing paid and organic social media activations across key social platforms such as Meta, TikTok, Reddit, LinkedIn, and X (Twitter)
Responsible for executing day-to-day planning, management, execution, and optimizations of paid social media campaigns including ability to lead set-up, deployment, pacing, vendor communication, and tracking of financial documents
Experience in identifying overarching campaign goals and implementing tactical execution(s) that ladder up to these goals
Contributes to the development of the paid social media strategy and tactical approach based on campaign goals
Experience in conducting social listening and audience research to identify patient and HCP perspectives, barriers, and consumption habits and preferences
Supports guidance of social media associates and their day-to-day contribution, including deadlines based on internal and client requests and ad hoc requests such as competitor audits, audience research, and generation of best practices documents
Contributes to timely and accurate completion of client deliverables, ad-hoc requests, and social media specific POVs and their unique to social brands
Assists with preparing reports for clients, including analysis of performance based on goals and KPIs, spend, organic performance, community growth and associated optimization recommendations
Qualification
Required
Direct experience in the pharmaceutical industry, with a solid understanding of the regulatory environment
2+ years of experience in paid social media strategy, including campaign management
Experience in Meta Ads Manager required
Strong working knowledge of MS Office, particularly Excel and PowerPoint
Ability to assess and analyze performance data to guide development of insights and optimization recommendation
Meticulous attention to detail and ability to thoroughly and effectively QA campaigns, budget workbooks, and other client deliverables
Familiarity with managing paid social media campaigns on platform
Knowledge of social media best practices for creative assets
Direct experience or interest in social media content strategy, including overseeing the development of engaging, social-first content specifically for pharmaceutical clients
Direct experience or interest in supporting social listening initiatives, monitoring conversations and identifying emerging trends and audience sentiment
Preferred
Experience in other social platform ad managers preferred
Company
Fingerpaint Group
We are Fingerpaint Group, a vibrant palette of people and expertise spanning the complete spectrum of life science solutions.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Peter O'Toole
SVP Operations Lead
Recent News
2025-06-09
2025-04-04
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