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ROLLER · 1 day ago

Senior Marketing Strategy & Operations Manager

San Francisco, CA

Full-time

Hybrid

Senior Level

ROLLER is a global software-as-a-service company focused on the leisure and attractions industry. The Senior Marketing Strategy & Operations Manager will drive operational excellence, partner with leadership to optimize marketing systems, and implement data-driven processes for scalable growth.

Amusement Park and ArcadeHospitalityLeisurePoint of SaleSoftwareTicketing

Growth Opportunities

Responsibilities

Partner with marketing leadership to define operational priorities that align with broader GTM and business goals

Work with the Business Systems Team to manage and optimize the marketing tech stack, documenting processes and system flows to ensure consistency and scalability

Implement, optimize, and maintain lead lifecycle processes, including scoring, routing, and multi-touch campaign attribution

Work closely with Sales & Revenue Operations to align on full funnel reporting and pipeline contribution in order to help identify business risks and investment opportunities

Build standardized dashboards and reporting frameworks to monitor, measure, and analyze marketing performance down to a channel level to deliver actionable insights to head of marketing and marketing leads to help us meet ambitious growth targets

Work with finance to reconcile and track against marketing budget and forecasting

Help manage the full marketing team calendar and the status of key projects

Assist with marketing QBRs and SLT level reporting and presentations

Identify and implement process improvements to help the team move faster without sacrificing accuracy or quality, including implementing AI into existing flows across our stack as well as building out new processes from scratch

Qualification

Marketing operationsMarketing tech stackLead lifecycle managementData-driven decision-makingDashboard reportingCross-functional collaborationProcess improvementAI implementationOrganizational skills

Required

You're a strategic thinker who thrives at the intersection of marketing, systems, and analytics — passionate about building scalable processes that enable smarter, faster decision-making

Based in the San Francisco Bay Area or Austin, Texas, with flexibility for hybrid work

You have deep experience in marketing operations or revenue operations, ideally within a high-growth SaaS environment

You're skilled in partnering with marketing, sales, and revenue leadership to align operational priorities with broader GTM and business goals

You have hands-on experience managing and optimizing marketing tech stacks, and are comfortable mapping and documenting complex system flows for consistency and scalability

You're proficient in lead lifecycle management, including lead scoring, routing, and multi-touch attribution

You're data-driven, with proven experience building dashboards and reporting frameworks that translate metrics into actionable insights and growth opportunities

You're comfortable collaborating cross-functionally — particularly with Finance to manage budgets and forecasts, and Revenue Operations to ensure full-funnel visibility

You have exceptional organizational skills and enjoy keeping teams aligned through calendars, project tracking, and QBR preparation

You're a natural optimizer — continuously identifying opportunities to improve processes, automate workflows, and leverage AI to enhance efficiency and accuracy

You're detail-oriented but also pragmatic, able to balance precision with agility in a fast-paced, dynamic environment

Benefits

20 days of paid time off (PTO), 10 sick days, and local paid Bank Holidays.

4 ROLLER Recharge days per year (When we hit our goals each quarter, we take a well-earned day off together to relax, recharge, and celebrate our wins).

Free medical insurance for the employee.

401(K) Plan with a 100% match on contributions up to 5%.

Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!

Team member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.

16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.

Highly flexible work environment with an All Access pass to WeWork depending on your location.

Individual learning & development budget plus genuine career growth opportunities as we continue to expand!