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Mento · 4 hours ago

Director, Growth and Brand Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

Mento is a human and AI coaching company focused on enhancing employee performance through personalized coaching and AI technology. The Director of Growth and Brand Marketing will lead the brand strategy, engage customers, and establish market presence while collaborating with cross-functional teams to drive growth.

Career PlanningInformation TechnologyInternetProfessional Services

Responsibilities

Define and evolve Mento’s brand identity, including visual design and narrative, across web, product, and social

Lead the development of campaigns and go-to-market strategy for our brand campaigns and tentpole moments

Plan and execute integrated marketing campaigns from concept to completion

Coordinate product launches, manage event marketing for conferences and webinars, develop partner marketing initiatives, and execute

Track campaign performance and optimize based on data insights

Roll up your sleeves to create content yourself, from thought leadership and editorial to campaign messaging

Own the messaging on mento.co

Develop content calendars and manage editorial workflows across different formats: long-form/web, video/social, and more

Create engaging stories that drive conversions

Oversee the external brand communications strategy, shaping public perception with general and targeted media outlets

Write press releases, manage media relationships, and secure placements alongside external agencies

Partner closely with sales to build a brand that grows and expands our community of CHRO/CPOs, L&D, and talent leaders

Help shape memorable experiences that drive word-of-mouth referrals and grow customer love

Develop an in-depth understanding of our users, product, and business landscape to inform our brand strategy

Lead a culture of experimentation to try new ideas that can help us scale further with optimal ROI

Track campaign performance to provide data-backed insights, optimize campaigns, find new opportunity areas, and report impact by establishing a clear communication structure

Work closely with sales and design, and also partner and member success, coaching, product, and engineering

Qualification

Brand StrategyContent MarketingData-Driven InsightsAI Marketing ToolsProject ManagementCollaboration SkillsExceptional WritingInnovation MindsetCommunication Skills