Central Garden & Pet · 16 hours ago
Brand Manager, Starbar Fly Control
Phoenix, AZ
Full-time
Hybrid
Mid Level
3+ years expCentral Life Sciences, a strategic business unit of Central Garden & Pet Company, is seeking a Brand Manager to oversee the Starbar brand of fly control products. The Brand Manager will be responsible for defining and implementing the sales strategy, managing P&L, and developing annual brand plans to achieve business results.
Home and GardenPet
Hiring Manager
Cleveland Masten
Responsibilities
In partnership with the Director of Marketing, develop business objectives and marketing plans and campaigns for the assigned brand portfolio, reflecting the overall corporate goals; seamlessly executing the marketing plans to deliver against the brand, financial and share objectives to drive awareness, engagement, and loyalty
Successfully implement brand strategies and tactics for the annual marketing plan; lead the development of brand assets, including visual identity, tone of voice, and storytelling; Oversee content creation for websites, social media, email, and sales enablement tools
Drive brand performance and optimization; Monitor brand performance metrics (e.g., awareness, perception, engagement) and report on ROI; Continuously refine strategies based on data and feedback
Lead the eCommerce strategy and execution across key digital platforms by optimizing product listings, pricing, and brand content; driving SEO/SEM and promotional campaigns; monitoring online performance metrics and collaborating with internal and agency partners to enhance visibility, engagement, and overall channel profitability
Providing P&L management for the brand, working with Sales Operations & Capabilities on weekly sales forecasts, pricing strategies, identifying margin improvements, and monitoring marketing expenditures
Furnishing business analysis for the market including sales program evaluations, market research and insights; conduct market analysis to understand customer behavior, industry trends, and competitive positioning; Translate insights into actionable brand initiatives and campaigns; Provide regular status reports to their manager and/or the Leadership Team
Providing the field sales force with marketing and programing tools to assist with their demand creation needs throughout the distribution channel, such as sales training presentations, marketing collateral, new product launch materials, and annual customer programs
Representing the assigned portfolio as “Brand Champion” within company and industry, such as attending various industry events including consumer and trade shows, customer training meetings, and industry forums
Partner with Sales Operations & Capabilities to manage internal resources, assuring efficient execution of projects, including championing and managing new product launches for assigned brands
Work with production schedulers, the plants, the warehouse, and quality control to ensure the best possible quality and the least possible back orders
Working with customer service team to ensure accurate implementation of sales programs
Qualification
Required
3–5 years of experience in brand management, marketing, or product management (CPG or B2B experience strongly preferred)
Experience in developing and executing integrated marketing plans and managing cross-functional initiatives
Familiarity with digital marketing, e-commerce, or CRM platforms a plus
Experience managing a P&L and understanding ways to improve business profitability
Proficient in MS Office Suite (Outlook, Word, Excel, and PowerPoint)
Exceptional project management skills and experience leading cross-functional teams
Must be creative and possess excellent communication, interpersonal and analytical skills
Proficient in analyzing/leveraging Sales and Financial data and persuasively presenting findings
Experience in presenting to management and sales organizations
Self-motivator able to deliver satisfactory work under limited supervision
Bachelor's degree (B. A.) from four-year college or university, marketing candidates strongly preferred
Must have at least 3 years of consumer packaged goods marketing or brand management experience
Benefits
Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401k with 3% company match and annual employer discretionary contribution
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Access to on-demand pay
Paid parental leave
Company
Central Garden & Pet
Central Garden & Pet is a market leader in the Garden and Pet industries.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1993-07-15IPO
Leadership Team
Beth Springer
Lead Independent Director, Board and Former Interim CEO
Niko Lahanas
Chief Executive Officer
Recent News
2025-12-16
MarketScreener
2025-12-16
Company data provided by crunchbase