Inizio Partners ยท 3 months ago
VP, Advertising Strategy & Operations
New York, NY, USA
Full-time
Onsite
Director/Executive
10+ years expInizio Partners is seeking a Vice President, Advertising Strategy & Operations to build and scale a new Advertising practice for publishers and AVOD platforms. The role involves leading Ad Operations teams, shaping go-to-market strategies, and driving innovation integrated with Data & AI capabilities.
Staffing & Recruiting
Responsibilities
Shape and execute the go-to-market strategy for our client's Advertising offerings, positioning data-driven services and capabilities as outcome-based solutions
Build and scale a dual-shore global Ad Ops organization delivering campaign trafficking, QA, pacing, discrepancy management, yield optimization, and reporting
Integrate internal Data & AI strengths to drive automation and innovation, including trafficking workflows, anomaly detection, pacing alerts, forecasting, and billing/reconciliation
Develop and enforce SOPs, playbooks, and governance frameworks across leading ad tech platforms such as Google Ad Manager, FreeWheel, Operative One, and others
Partner with senior client stakeholders to define roadmaps, align on revenue and KPI goals, and deliver measurable impact
Lead client pursuits by identifying needs, mapping them to internal capabilities, and developing winning proposals
Qualification
Required
10+ years in Media/Advertising services, with 5+ years leading Ad Ops/Programmatic/Revenue Ops delivery at scale (consulting, publisher, advertiser, agency, or managed services)
Strong understanding of: Ad servers/tech: FreeWheel, SpringServe, Google Ad Manager (GAM 360), or similar
Programmatic platforms: DSPs/SSPs such as The Trade Desk, DV360, Magnite, PubMatic
Order management systems: Operative One, Placements.io, or equivalents
Ad formats: trafficking for display/video, including VAST, VPAID, and interactive formats
Experience building and managing global delivery teams, designing SOPs, and enforcing SLA-driven performance
Strategic thinker with a data-driven, analytical mindset and the ability to orchestrate end-to-end solutions
Benefits
Base Salary + RSUs + Annual Bonus.
Company
Inizio Partners
Inizio Partners is a full-service recruitment agency specializing in executive search, permanent placements, and contingency staffing.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Chanchal Kokkuvayil
Founder & CEO
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