Erlanger · 1 day ago
Sports Marketing Specialist - Full Time
Chattanooga, TN
Full-time
Onsite
Mid Level
3+ years expErlanger Health System is a leader in healthcare and a community partner in Chattanooga's sports and youth athletics. The Sports Marketing Specialist is responsible for managing sports-related community partnerships, event activations, and brand representation to ensure a health-forward presence at key events.
Hospital & Health Care
Responsibilities
Serve as Erlanger's primary liaison to the Chattanooga Lookouts, coordinating all elements of the systems title sponsorship of Erlanger Park
Oversee event-day activations including signage, on-field presentations, wellness activities, and public recognition of Erlanger teams, clinicians, or partners
Work with Marketing and Creative teams to ensure brand integrity across in-park materials and experiences
Identify and manage Erlanger's relationships with local and regional sports organizations especially youth leagues, high schools, and community rec teams
Coordinate presence at sporting events where Erlanger is a sponsor or host, ensuring that brand activations are strategic, visible, and mission-aligned
Develop relationships with athletic directors, coaches, and civic partners to expand Erlanger's role in community sports engagement
Plan and execute Erlanger-branded events at sports venues such as health screenings, sponsor nights, community celebrations, and recognition ceremonies
Manage logistics for on-site presence, signage, staffing, giveaways, and community education opportunities at athletic events
Collaborate with the Event Specialist and CMN & Community Giving Manager to ensure integration with broader community engagement efforts
Coordinate messaging and signage that reinforces Erlanger's mission of wellness, prevention, and community health across all sports activations
Identify opportunities to promote pediatric care, orthopedics, wellness programs, or other relevant healthcare and wellness service lines in sports-related environments
Capture content and stories from sporting events for use across digital and social channels in collaboration with Marketing and Communications
Qualification
Required
Bachelor's degree in Sports Marketing, Public Relations, Event Management, or related field
3-5 years of experience managing or coordinating sports sponsorships, athletic events, or brand activations
Strong interpersonal skills and comfort working in fast-paced, public-facing environments
Availability to work evenings, weekends, and holidays as required for sporting events
Preferred
Experience working in or with minor league sports organizations, community athletics, or school athletic departments
Familiarity with brand strategy, health education campaigns, or nonprofit sponsorship coordination
Knowledge of youth sports trends, community engagement strategies, and event production best practices
Company
Erlanger
Erlanger, named among "America's Best Hospitals" by U.S.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Angel Moore, Esq.
CEO, Erlanger CHC's & Erlanger Health System Vice President Population Health
Stephanie Boynton
VP/CEO Erlanger Bledsoe/SVED and EWCH
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