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Phamily · 4 hours ago

Business Development Specialist (Healthcare, Hybrid)

New York, United States

Full-time

Hybrid

Mid Level

$80K/yr - $100K/yr

3+ years exp

Phamily is a healthcare technology company focused on making proactive care management simple and scalable. The Business Development Specialist will drive pipeline creation through market research, account targeting, and collaboration with Account Executives to advance sales opportunities.

Health CareHealth DiagnosticsInformation TechnologyInternetVirtual Assistant

Responsibilities

Market intelligence & targeting: Build and maintain geo/account/persona maps; analyze trends, incentives, and competitive signals to point us to the right places—and the right people

Account research & narrative: Produce concise briefs and hypotheses; translate messy signals into crisp, respectful outreach (email/LinkedIn) that builds relationships before asking for meetings

Account-Based Marketing (ABM): Plan and run ABM plays with Marketing and AEs: tailored content, micro-landing pages, direct mail or light gifting where appropriate, executive POV memos, and event-based touch plans. Define target lists, trigger signals, and measurement (reach, engagement, meeting→stage progression, multi-threaded coverage)

Pipeline program management: Run thoughtful PM across leads and workstreams: lists, touch plans, notes, next steps, and cross-functional coordination with AEs, RevOps, and Marketing

Partnership with AEs: Multithread stakeholders, prep agendas, and push deals forward; be the trusted right hand who helps AEs prioritize and execute

Operational problem-solving: Spin up tools, dashboards, and reporting to surface insights; propose experiments and system improvements

Event support: Coordinate presence at conferences, virtual sessions, and field events; manage prep, target lists, follow-ups, and post-event debriefs

Brand stewardship: Represent Phamily with care and credibility; cultivate trust with valued clients and prospects through patient, informed communication

Qualification

Business developmentMarket intelligenceAccount-Based MarketingAnalytical mindsetCRM proficiencyCommunicationWriting skillsInterpersonal skillsCollaborativeDetail-oriented