Paid Media Specialist I jobs in United States
cer-icon
Apply on Employer Site
company-logo

ISACA · 2 days ago

Paid Media Specialist I

positionUnited States
timeFull-time
remoteRemote
seniorityEntry Level
money$59K/yr - $83K/yr
date1+ years exp

ISACA is a global professional association focused on digital trust fields, and they are seeking a Paid Media Specialist I to manage and optimize digital advertising campaigns. The role involves executing paid media strategies, collaborating with marketing teams, and driving customer acquisition while maximizing return on ad spend.

AssociationInformation TechnologyIT ManagementNetwork SecurityNon Profit

Responsibilities

Manage and execute paid media campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, YouTube, etc.), ensuring they align with business goals and KPIs
Set up, monitor, and optimize campaigns, including targeting, bidding, ad copy, creatives, and landing pages to drive conversions and maximize ROI
Conduct keyword research and competitive analysis to refine targeting strategies and optimize paid search campaigns
Create, manage, and optimize social media advertising campaigns, ensuring ad copy, creatives, and targeting are aligned with marketing objectives
Regularly monitor and analyze campaign performance data (e.g., impressions, clicks, CTR, CPC, CPA, ROAS) to identify trends, areas for improvement, and opportunities for scaling
Continuously optimize campaigns by adjusting bids, refining targeting, and conducting A/B tests on ad creatives, copy, and landing pages
Perform detailed analysis of ad performance and conversion data, using insights to inform strategies and improve results over time
Stay up to date on best practices, new features, and changes in paid media platforms to ensure campaigns are always optimized and utilizing the latest tools
Help manage paid media budgets and ensure optimal allocation across campaigns, channels, and platforms
Monitor campaign budgets to ensure they are aligned with performance goals and ensure cost-effective management of ad spend
Work with the team to forecast and set paid media campaign budgets based on campaign goals, historical performance, and expected outcomes
Use data analysis and performance metrics to refine and improve campaign strategies, ensuring alignment with overall marketing objectives. highlighting key metrics, trends, and actionable recommendations
Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns
Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages that are optimized for conversions and aligned with overall brand messaging
Work closely with other marketing team members to align paid media strategies with broader marketing campaigns, ensuring consistency across all touchpoints
Coordinate with the data and analytics team to implement UTM tracking and ensure the accuracy of data collection for performance reporting

Qualification

Google AdsFacebook AdsLinkedIn Campaign ManagerGoogle AnalyticsA/B testingPPCAnalytical skillsAttention to detailCommunication skillsCreative problem solverTeam player

Required

Marketing, Business, Communications, or related field (or equivalent work experience)
1-3 years
Experience with campaign management tools (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
Proficiency in setting up and optimizing paid search and social media advertising campaigns
Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaign performance
Experience with A/B testing, ad copy optimization, and conversion rate optimization (CRO)
Ability to manage and prioritize multiple campaigns, deadlines, and projects simultaneously
Excellent attention to detail, ensuring campaigns are executed with high accuracy and efficiency
Strong communication skills, with the ability to present campaign results, trends, and insights to stakeholders
Up-to-date with the latest trends and best practices in digital advertising, paid search, and social media marketing
Self-motivated and results-driven with a focus on continuous improvement and optimization
Creative problem solver who can develop innovative solutions to drive campaign success
Team player who thrives in a collaborative environment and is eager to contribute to team growth and success
Strong understanding of customer segmentation, targeting, and customer journey mapping

Preferred

Marketing, Business, Communications, or related field (or equivalent work experience)
3+ years
Experience with programmatic ad buying, ABM platforms, Google Analytics 4, budget tracking
Strong knowledge of digital marketing concepts such as PPC, social media advertising, and remarketing/retargeting
Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking

Company

ISACA

twittertwittertwitter
company-logo
ISACA Irish Chapter is an independent, non-profit, global association engaged in the development, adoption, and use of industrial knowledge.
dateFounded in 1998
location
Rolling Meadows, Illinois, USA
people-size201-500 employees
web-link
http://www.isaca.org

Funding

Current Stage
Growth Stage

Leadership Team

leader-logo
Erik Prusch
Chief Executive Officer
linkedin
leader-logo
Simona Rollinson
Chief Operating Officer
linkedin

Recent News

Business Wire
ISACA to Lead Global Credentialing for CMMC Cybersecurity Framework as International Cyber Readiness Standards Rise
2025-12-17
Business Wire
ISACA Authorized as the CAICO for the US Department of War’s CMMC Program
2025-12-17
Business Wire
ISACA, Nasscom Join Hands to Standardize Digital Skills for India’s Workforce
2025-12-10
Company data provided by crunchbase