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Velocity · 1 week ago

Events & Partnerships Manager

Pensacola, FL

Full-time

Onsite

Mid, Senior Level

5+ years exp

Velocity is the nation’s leading builder of Re-Engineered Classics™, redefining classic vehicle ownership. The Events & Partnerships Manager is responsible for building brand presence through strategic events and partnerships, overseeing planning, execution, and customer experience to elevate Velocity’s profile within the automotive, luxury, and lifestyle industries.

AutomotiveElectric VehicleManufacturing

Diversity & Inclusion

Responsibilities

Develop and execute an annual event strategy across all Velocity brands, including vehicle launches, driving experiences, trade shows, lifestyle activations, and private showcases

Lead event concepting, budgeting, vendor management, logistics, and day-of production from start to finish

Partner with Creative and Digital teams to design immersive, on-brand experiences and cohesive event environments

Oversee all event communications—RSVPs, invitations, registration systems, and guest experience flows

Serve as on-site lead for setup, brand presentation, and guest experience during events and activations

Develop event recaps highlighting performance, ROI, and future opportunities

Identify and pursue partnerships and sponsorships aligned with Velocity’s customer base and brand positioning (e.g., luxury resorts, lifestyle brands, automotive partners, and media outlets)

Develop pitch decks and outreach strategies to secure high-value collaborations and event partners

Manage the full partnership lifecycle—from negotiation and contracting to activation and performance tracking

Build long-term partner relationships to create ongoing brand alignment and co-branded opportunities

Collaborate with Sales and PR teams to leverage partnerships for awareness, lead generation, and media amplification

Partner with the VP of Marketing, CRO, and brand leads to align events and partnerships with broader marketing and sales objectives

Collaborate closely with the Sales team and Regional Sales Directors to identify event opportunities, support lead-generation initiatives, and ensure sales enablement needs are met at every activation

Work closely with Creative and Digital teams to produce event collateral, signage, photography, and video deliverables

Coordinate with PR and communications teams to maximize press coverage and storytelling opportunities

Maintain consistent communication with internal teams to ensure pre- and post-event alignment

Source, evaluate, and manage vendors including venues, catering, AV, transportation, staffing, and décor

Oversee contracts, timelines, and deliverables to ensure all partners meet brand standards and expectations

Maintain a vetted vendor list and negotiate competitive rates for premium-quality execution

Develop and manage budgets for all events and partnership initiatives

Track expenses, reconcile invoices, and ensure adherence to approved budgets

Provide leadership with post-event reports summarizing results, ROI, and recommendations

Use data-driven insights to inform future planning and improve event performance

Maintain a master events and partnerships calendar across all brands

Utilize project management software (Basecamp, Monday.com, or Asana) to track deliverables, timelines, and responsibilities

Develop templates for event briefs, run-of-shows, and partnership agreements

Continuously refine processes to streamline execution and cross-team collaboration

Event Execution: 100% of scheduled events delivered on time and aligned with brand standards

Brand Impact: Increased awareness and engagement through measurable growth in event attendance, media coverage, and social performance

Lead Generation: Events and partnerships contribute directly to marketing-qualified leads (MQLs) and overall brand engagement

Post-Event Reporting: All major events supported by timely recaps including ROI analysis and recommendations

Operational Efficiency: Events and partnerships consistently tracked and managed through approved project management tools for visibility and accountability

Qualification

Event planningPartnership managementProject management toolsBudget managementCRM platformsMultitaskingVendor managementCommunication skillsInterpersonal skillsNegotiation skillsAdaptability

Required

Proven experience planning and executing large-scale, high-end events from concept to completion

Strong partnership management, negotiation, and relationship-building skills

Excellent communication and interpersonal abilities across departments and with high-profile partners

Highly organized with strong multitasking, budgeting, and vendor management capabilities

Skilled in project management tools (Basecamp, Monday.com, Asana, or similar)

Familiarity with CRM platforms, guest management tools, and reporting systems

Proactive, adaptable, and confident working in fast-paced, evolving environments

Preferred

Background in automotive, luxury, lifestyle, or hospitality industries strongly preferred

Bachelor's degree in Marketing, Communications, Event Management, or related field preferred

5–7 years of experience in event management, brand partnerships, or experiential marketing

Proven track record of executing premium events and cultivating strategic brand partnerships

Project management or event production certification a plus

Benefits

Health/Dental/Vision/Life/Disability/Aflac available after 60 days

401(k) with company match after 6 months at next enrollment period

Paid time off and paid holidays

Company sponsored events

Tool program

Merchandise discounts

Friendly team environment

Company

Velocity

Velocity redefines classic car and truck ownership from a state-of-the-art 135,000 sq/ft facility in Northwest Florida, where we design, engineer, and handcraft the finest restomods in the industry.

Founded in 2013

Cantonment, Florida, USA

51-200 employees