Apply on Employer Site

LG Electronics North America · 2 days ago

Bilingual Manager, IT B2B Marketing & Operations (Korean/English)

Englewood Cliffs, NJ

Contract

Onsite

Mid, Senior Level

$100K/yr - $150K/yr

5+ years exp

LG Electronics is a global leader in technology seeking a highly motivated and results-driven Bilingual Manager for IT B2B Marketing & Operations. This role focuses on strategic marketing, sales enablement, and revenue management for the IT B2B business, ensuring effective coordination with customers and internal teams.

Consumer Electronics

Responsibilities

Develop and execute B2B go-to-market (GTM) strategies for IT products and solutions

Strengthen brand positioning, messaging, and content strategy to expand LG’s presence in the IT B2B sector

Analyze market trends, competitive landscape, and customer insights to optimize marketing efforts

Ensure all marketing initiatives align with long-term revenue objectives and brand growth strategies

Support B2C marketing activities if required, ensuring synergy across business channels

Drive end-to-end revenue generation by collaborating with internal sales teams, resellers, and enterprise customers

Manage PO processing, approval workflows, and sales coordination to ensure smooth operations

Build and maintain strong customer relationships, ensuring clear communication on pricing, promotions, and product updates

Support sales teams in negotiations, deal structuring, and closing major B2B accounts

Monitor and optimize order management, delivery timelines, and operational coordination for on-time execution and customer satisfaction

Manage and optimize partner marketing program, fostering engagement with distributors, resellers, and system integrators

Oversee Market Development Fund (MDF) allocation, ensuring effective investment to drive demand and partner growth

Lead channel marketing promotions, lead generation efforts, and co-marketing programs to strengthen sales pipeline

Develop and implement data-driven strategies to enhance reseller engagement and partner performance

Oversee B2B product launch activities, ensuring alignment with sales strategies and marketing initiatives

Develop and distribute sales enablement materials, including datasheets, whitepapers, case studies, and training content

Manage tradeshows, industry events, and webinars to showcase LG’s IT B2B solutions

Drive B2B lead generation programs and continuously optimize campaigns based on data analytics

Develop and execute B2B sales programs, promotions, and pricing strategies to enhance competitiveness

Collaborate with finance and sales teams to analyze ROI on marketing investments and promotional activities

Ensure effective pricing models, bid management, and discount structures to maximize profitability

Oversee sales deduction programs (MDF, price protection, rebates) and evaluate their impact on COI, revenue, and overall profit margins

Manage PO approvals, inventory alignment, and operational processes to support business growth

Oversee Pipeline Management, ensuring systematic tracking and execution of B2B project life-cycle stages (Access, Spec-in, Award, Close)

Lead Run-Rate Business (Recurring Revenue Management) by optimizing forecasting (FCST), demand planning, and revenue realization strategies

Collaborate with HQ and internal teams to ensure seamless execution of logistics, supply chain, and financial reporting

Monitor weekly/monthly sales performance and profitability, making strategic adjustments as needed

Track and analyze key performance metrics (ROI, conversion rates, revenue impact, etc.) to refine marketing and sales strategies

Qualification

B2B IT marketingChannel marketingSales operationsProfitability managementGTM strategiesData-driven marketingCRM toolsAnalytical thinkingMicrosoft OfficeLeadership skillsCross-functional collaboration

Required

Bachelor's degree required; Master's degree preferred (Marketing, Business, Sales, or related field)

5+ years of experience in B2B IT marketing, channel sales, or product marketing, preferably in the technology industry

Experience in sales communication, PO management, and revenue tracking

Experience in developing and executing marketing campaigns and GTM strategies

Strong B2B IT marketing expertise, including demand generation, channel marketing, and digital strategies

Excellent leadership and cross-functional collaboration skills, working across teams

Strong analytical and strategic thinking abilities to drive data-driven marketing and sales decisions

Proficiency in Microsoft Office (Excel, PowerPoint, Word) and CRM/Marketing Automation tools (Salesforce, Pardot, HubSpot, etc.)

Ability to travel up to 30-40% for industry events, partner engagements, and HQ meetings

Benefits

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.

Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.

Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.

Performance based Short-Term Incentives (varies by role).

Access to confidential mental health resources to help you and your loved ones improve your quality of life.

Personal fitness goal incentives.

Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.

Group Rate Life and Disability Insurance.