Phoenix Suns · 3 months ago
Director, Web Experience
Phoenix, AZ
Full-time
Onsite
Director/Executive
8+ years expPlayer 15 Group, the sports and entertainment company behind the Phoenix Suns, is seeking an experienced Director, Web Experience. In this high-impact role, you will develop and own the web experience strategy for all digital properties, lead a web development team, and optimize conversion rates across various platforms.
BasketballFranchiseSportsSports Leagues and Teams
Responsibilities
Develop and own the holistic web experience strategy for all digital properties, ensuring seamless journeys for fans, ticket buyers, partners, and community stakeholders
Lead, mentor, and grow a high-performing web development / web operations team, with an emphasis on performance and scalability
Define technical roadmaps and oversee architecture decisions to deliver a best-in-class sports fan web experience
Own the conversion optimization program (A/B testing, personalization, multivariate experiments) to improve outcomes across ticket sales, membership, loyalty sign-ups, and merchandise
Enforce SEO best practices across all fan-facing web properties, including content-rich team sites, schedule/ticketing pages, and community programs
Manage content governance for game-day information, player/team content, multimedia, and sponsor activations, ensuring timely publishing and consistency across channels
Instrument and maintain web analytics, event tracking, and dashboards tied to key sports KPIs: ticket conversion, fan engagement, retention, loyalty program participation, and digital sponsorship ROI
Partner with marketing, partnerships, and ticketing teams to integrate the site with Martech, CRM, CDP, loyalty/rewards platforms, and mobile apps
Collaborate with creative, content, and fan experience groups to ensure the website enhances the brand, highlights community initiatives, and showcases sponsorship activations
Monitor KPIs (traffic, conversion, SEO rankings, fan engagement, ticket sales lift) and present insights and ROI from web initiatives to senior sports leadership
Stay current on web and sports-industry digital trends: gamification, real-time updates, streaming integration, personalization, and global fan engagement tactics
Qualification
Required
8+ years in web development, digital product management, or web engineering roles, with at least 3 years leading teams
Strong hands-on experience with front-end, back-end and CMS platforms and integrations with ticketing and fan engagement platforms
Deep fluency in web analytics, SEO, CRO, and A/B testing methodologies
Experience with Martech integration: CRM, CDP, marketing automation, tag managers, personalization engines
Proven ability to optimize conversion funnels—especially ticketing, membership, or subscription flows
Excellent communication skills, able to partner across technical, creative, and commercial teams
High school diploma or GED
Relevant Certifications
Ability to transit throughout the arena for long periods of time
Must be able to carry on a conversation both on the phone and in-person
Ability to Read, Write & Speak in English
Benefits
Medical, Dental and Vision coverages
Life and Disability options
Vacation, sick and holiday leave programs
Discounts at Fanatics Team Shop
Tickets available for Phoenix Suns and Phoenix Mercury games
Company
Phoenix Suns
Phoenix Suns is a professional basketball team that competes in the national basketball association.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Dyal Capital Partners
2022-12-21Acquired
2021-07-06Private Equity
Leadership Team
Dan Costello
Executive Vice President & Chief Revenue Officer
Ben Sacks
Assistant to Chief Executive Officer
Recent News
HousingWire.com
2025-11-26
Sports Business Journal
2025-11-25
Company data provided by crunchbase