Franklin & Marshall College · 3 months ago
Enrollment Marketing and Communications Manager - Franklin & Marshall College
Lancaster, PA
Full-time
Hybrid
Mid, Senior Level
$64K/yr - $70K/yr
5+ years expFranklin & Marshall College is recruiting for a full-time Enrollment Marketing & Communications Manager. This role serves as the primary liaison to the college's Office of Communications, responsible for executing all enrollment-related marketing and communications efforts to elevate the F&M brand and increase enrollment.
Higher Education
Responsibilities
Create, maintain, and update enrollment marketing and communication plans, including all forms of media and all relevant audiences
Collaborate with the Office of Communications and with external marketing partners to ensure enrollment marketing and communications projects are aligned with brand standards and guidelines; that messaging is coherent across all channels and campaigns; and that projects are completed on time and on budget
Regularly analyze market trends and campaign performance to inform decisions and optimize outreach strategies
Manage vendor relationships related to student search, inquiry development, application generation, and yield, which included message development and coordinating strategy with approval of senior enrollment leadership
Maintain and optimize the use of external college search and communication platforms for both student and parent audiences, such as Niche and CampusESP
Collaborate with the CRM Specialist on Deliver and other communication tools within Slate. Maintain all campaigns, Slate Print jobs, and other automated and ad-hoc communications sent from Slate
Maintain enrollment-related web pages, regularly implementing updates based on changes to programs and practices; stakeholder feedback; and competitive analysis
Manage all public-facing Slate pages, portals, and Slate.org in collaboration with colleagues in Communications and IT with a key focus on brand identity and the user experience for all constituent groups
Lead admission staff in the design, planning, and implementation of outreach and communication strategies targeted at prospective students, parents, and influencers
Guide and support members of the admission team, including tour guides, in messaging consistent with institutional-level positioning, brand identity, and talking points
Regularly evaluate admission communications and marketing efforts and recommend changes based on feedback, peer institution benchmarking, and the emergence of new platforms and technologies
Manage a small recruitment territory to inform communications and marketing work
All other duties as assigned
Qualification
Required
Bachelor degree
At least five years in progressively responsible recruitment and communications roles, including direct involvement in enrollment communications
Experience with the student search process and vendor management
Superior written and spoken communications skills, including the ability to articulate ideas in a clear and compelling manner and the ability to listen closely to the ideas of others
A deep understanding of both the relational and transactional components of student recruitment and the perspectives of key populations, including students and families, school based counselors and independent consultants, the enrollment division, and various college constituencies
Availability for occasional evening or weekend travel and events
Excellent oral, written, interpersonal communication skills
Proficiency in Google Suite Products (Docs, Gmail, Sheets, Slides, Drive)
Evidence of a commitment to community and belonging
Valid driver's license
Successful interview
Successful completion of background checks
Preferred
Experience with Technolutions Slate
Experience within a CRM
Experience working at a small liberal arts college
Benefits
Health coverage
Dental
Vision
Generous retirement savings plan contributions
Education benefits for employees, spouses and dependent children
Access to all College facilities including dining venues to suit all tastes
Recreation and fitness facilities
Libraries
Access to College performances, lectures, and events
Company
Franklin & Marshall College
Located in historic Lancaster, Pa., Franklin & Marshall is a residential undergraduate liberal arts college.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase