ATAK Interactive · 3 months ago
AEO + Performance Marketing Lead
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $95K/yr
4+ years expATAK Interactive is looking for an AEO & Performance Marketing Lead to help clients dominate the next frontier of search by combining AI-powered discovery with traditional SEO. This role involves leading integrated strategies to enhance brand visibility across various AI-driven platforms and redefining performance marketing in the age of AI.
Digital MediaSocial MediaSocial Network
Responsibilities
Develop and execute AI Engine Optimization strategies that enhance brand presence across AI search, chatbots, and generative platforms
Map how structured data, entity optimization, and topic authority contribute to AI answer visibility and SERP + GenAI results
Lead the integration of AEO with traditional SEO, Paid Search, and Content strategies
Identify opportunities for zero-click visibility, AI summaries, and citation inclusion within AI-powered answers
Guide clients through the transition from keyword-based SEO to intent- and context-based AEO
Build frameworks to measure AI visibility, brand mentions, and share of voice across AI tools
Design full-funnel performance strategies across Paid Search, Paid Social, and Organic, with AEO as a growth driver
Oversee campaigns on Google Ads, LinkedIn Ads, Meta Ads, and Bing — ensuring data and creative complement AEO efforts
Translate analytics and AI insights into actionable campaign optimizations
Experiment with new ranking opportunities across AI summaries, citations, Knowledge Graphs, and SGE
Collaborate with content and technical teams to ensure websites are crawlable, structured, and semantically aligned for AI understanding
Lead client workshops to educate and align them on AI-era search strategy
Present insights that merge traditional KPIs (ROAS, CAC, CTR) with emerging AEO metrics (visibility in AI answers, generative mentions, SGE placements)
Translate complex AI-search data into clear, actionable recommendations for executives
Drive strategic relationships built on experimentation, education, and measurable growth
Create unified reporting dashboards that blend Paid, Organic, and AI visibility data using Looker Studio, Databox, or similar tools
Develop proprietary AEO visibility tracking frameworks in collaboration with analytics and data partners
Analyze performance trends across traditional and generative platforms to uncover growth opportunities
Mentor the ATAK Team to evolve their skills toward AI-native optimization
Stay at the forefront of industry shifts, tools, and algorithm changes across Google, OpenAI, Anthropic, and others
Identify automation, LLM-prompting, and data-layer opportunities to scale AEO impact
Qualification
Required
4-6+ years in Performance Marketing, SEO, or Growth Strategy roles, with a proven record of innovation and adaptation
Deep understanding of how AI and LLMs change search behavior, ranking models, and content delivery
Experience with or curiosity about AEO, GEO, and entity-based SEO frameworks
Familiarity with AI discovery tools (ChatGPT, Perplexity, Gemini, Copilot, Claude) and how to influence results within them
Analytical thinker who translates insights into narrative — you can explain how AI sees the web and how to win inside it
Excellent communication and presentation skills for client-facing strategy delivery
2+ years of Agency experience is required
Company
ATAK Interactive
ATAK Interactive is a full-service digital house located in the Downtown Los Angeles Arts District.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Austin LaRoche
Chief Executive Officer
Company data provided by crunchbase