CoStar Group · 3 months ago
Product Marketing Manager, CoStar Data & Analytics
Arlington, Virginia, United States of America
Full-time
Onsite
Senior Level
5+ years expCoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. The Senior Product Marketing Manager will lead go-to-market strategy, positioning, and demand generation for CoStar’s suite of B2B products, driving awareness, adoption, and growth.
AnalyticsCommercial Real EstateReal Estate
No H1B
Responsibilities
Develop and execute integrated product marketing strategies that drive growth across B2B customer segments
Define differentiated value propositions that articulate CoStar’s industry-leadership in data, analytics, and technology
Lead launch planning for new features, enhancements, and market initiatives
Design multi-channel campaigns (digital, events, partnerships, content marketing) to generate awareness and demand
Create engaging, customer-focused content including web copy, case studies, testimonials, videos, presentations, and email campaigns
Build narratives that simplify complex concepts and resonate with decision-makers
Leverage customer insights, competitive analysis, and marketing analytics to inform positioning, optimize performance, and refine go-to-market approaches
Partner with sales, product and research to align product roadmaps with market needs and ensure consistent messaging across all touchpoints
Equip sales teams with the tools, materials, and messaging frameworks needed for success
Identify new opportunities to increase product adoption and expand reach within existing and emerging markets
Champion experimentation, testing, and continuous improvement across marketing programs
Qualification
Required
Bachelor's degree required from an accredited, not for profit university or college; Master's degree preferred
5+ years of B2B product marketing experience, ideally within data, SaaS, technology, or analytics-driven industries
Proven success in designing and executing full-funnel marketing strategies
Strong analytical mindset with ability to interpret data and translate it into actionable insights
Excellent written and verbal communication skills, with proven ability to influence across levels and functions
Demonstrated track record of collaboration in fast-paced, cross-functional environments
Strong strategic thinking combined with hands-on execution
Willingness to travel up to 20% for conferences, client meetings, and team collaboration
Track record of commitment to prior employers
Preferred
Master's degree preferred
Benefits
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Company
CoStar Group
CoStar Group (NASDAQ: CSGP) is the provider of commercial real estate information, analytics and marketing services.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-07-01IPO
Leadership Team
Andy Florance
Founder and Chief Executive Officer
Chris Lown
Chief Financial Officer
Recent News
2026-01-09
2026-01-08
Company data provided by crunchbase