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emnify · 2 days ago

North America Regional Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Emnify is seeking a Regional Marketing Manager to enhance pipeline growth and customer engagement across North America. The role involves developing marketing strategies, executing targeted campaigns, and collaborating with sales and customer success teams to achieve growth objectives.

Cloud ComputingDeveloper APIsEnterprise SoftwareIaaSInternet of ThingsPaaSSaaSTelecommunications

Work & Life Balance

Responsibilities

Develop and own the regional marketing plan aligned with global strategy, North American sales objectives, and ARR growth targets

Execute integrated campaigns tailored to North America, leveraging ABX, digital marketing, events, and partner programs

Ensure effective localization of global messaging and content for cultural and regulatory nuances

Drive measurable pipeline contribution through targeted demand generation, field marketing, and ABX initiatives

Manage regional campaigns across multiple channels (digital, webinars, events, content syndication, paid media)

Partner with Sales Development, Account Executives and Customer Success to optimize lead flow, conversion, and ROI

Plan and deliver regional events (such as trade shows, industry conferences, executive roundtables, partner events)

Build thought leadership opportunities for emnify in the North American market

Support & drive customer advocacy programs, including North American case studies and speaking engagements

Own reporting for North American marketing performance (pipeline, MQLs, SQLs, spend efficiency)

Use data-driven insights to refine campaigns, optimize spend, and increase pipeline velocity

Track regional market trends, competitor positioning, and customer needs to adapt go-to-market strategy

Qualification

B2B marketingABM/ABXMarketing automationSaaS experienceEvent managementData privacy regulationsStakeholder alignmentAIAutomation enthusiasmEmerging technologiesContent personalizationCRM experienceProject managementCommunication skills

Required

5–8+ years of experience in B2B marketing, ideally in SaaS, telecom, cybersecurity, or cloud

Proven track record of driving pipeline growth and executing integrated marketing programs across North America

Strong knowledge of ABM/ABX and field marketing best practices

Experience running events, webinars, and executive programs at scale

Basic familiarity with regional compliance and data privacy regulations

Excellent project management, communication, and stakeholder alignment skills

Demonstrated experience with or strong enthusiasm for incorporating AI and automation into marketing (e.g., using tools like Jasper, ChatGPT, Drift, Mutiny, 6sense, or Salesforce Einstein)

Comfortable experimenting with emerging technologies to drive smarter decision-making and content personalization

Hands-on experience with marketing automation (such as HubSpot, Marketo) and CRM (e.g., Salesforce)