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Octagon · 3 months ago

Vice President, Sponsorship Strategy & Insights

United States

Full-time

Remote

Director/Executive

$130K/yr - $150K/yr

10+ years exp

Octagon is a global sports, entertainment, and experiential marketing firm recognized as one of the 'Best Places to Work in Sports'. They are seeking a Vice President of Sponsorship Strategy & Insights to lead fan insight development, elevate strategic rigor, and optimize partnerships through data-driven strategies.

AdvertisingBrand Marketing

Growth Opportunities

Responsibilities

Lead Fan Insight Development: Design and oversee primary and secondary research initiatives that deepen understanding of fan behavior, motivations, and media consumption patterns across sports and entertainment

Elevate Strategic Rigor: Guide cross-agency teams in developing insight-driven sponsorship and marketing strategies rooted in robust data and analytics

Partnership Optimization: Define how brands should invest across properties, platforms, and experiences to maximize audience engagement, brand relevance, and ROI

Measurement Leadership: Collaborate with analytics and research partners to establish KPIs, measurement frameworks, and post-campaign evaluations that inform future planning

Portfolio Strategy: Evaluate client portfolios holistically, identifying opportunities for rights reallocation, efficiency gains, and expansion into emerging fan touchpoints

Thought Leadership: Create and present category, audience, and cultural insight reports that influence clients and internal teams

Cross-Team Collaboration: Partner with account, creative, and media teams to ensure strategic insights shape planning, activation, and measurement

Property Collaboration: Partner with top sports properties to co-create content on drivers of fandom

Qualification

Sponsorship strategyConsumer insightsResearch methodsData visualizationAudience analyticsLeadershipCollaborationStorytelling

Required

10+ years of experience in sports marketing, sponsorship strategy, consumer insights, or research consulting

Proven track record of leading research-driven strategies that inform brand or sponsorship decisions

Deep understanding of sports audiences and fan culture, with experience in segmentation, valuation, or audience analytics

Expertise with quantitative and qualitative research methods, including survey design, segmentation, and brand/fan tracking

Ability to translate complex data into clear, actionable insights and strategic implications

Experience managing or collaborating within integrated agency teams (IATs)

Skilled at executive-level storytelling through data visualization and synthesis, not just creative narrative

Strong leadership and mentorship abilities, fostering curiosity and analytical excellence within the team

Benefits

Unlimited PTO policy – we understand you need time for play!

Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too!

Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status

Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)

Pretax Transportation/Commuter Benefits and Parent Travel Program

Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA) and more

Discount portal for everyday goods and services

Employee Resource Groups and inclusive diversity programming and initiatives

Personal Development programs