Contrarian Thinking · 5 months ago
Head of YouTube Creative & Strategy
Austin, TX
Full-time
Onsite
Director/Executive
7+ years expContrarian Thinking is an investment firm and media company focused on helping business owners buy, scale, and sell businesses. They are seeking a Head of YouTube Creative & Strategy to develop and execute a comprehensive YouTube strategy aimed at driving traffic and conversions for the company's products and services while managing a team of creative professionals.
Management Consulting
Responsibilities
Develop and execute a laser focused Youtube strategy to deliver against the key objectives of the business
Hold the line on making the best videos imaginable
Defer to how can we push the envelope in creating the most trusted and biggest content in business and self help
Create the modern day business media channel everyone wants to watch
Recommendation of a comprehensive content strategy that will increase followers, viewers, and Adsense revenue on the platform
Audience segmentation and targeting
Data informed creative recommendations based on the right Youtube KPI’s
Understand YouTube data and what it tells you about CTR, Video retention, Title choices, Thumbnail decisions, Video Composition, Commercial message placement, Viewing behavior
With an understanding of the analytics, be highly creative and drawn to breakthrough ideas
Take input and check your ego
Be a perfectionist and have obsessively high standards
Understand someone else’s values and style and have the creative vision to take that content to the next level
Make and defend your creative decisions yet take feedback without wilting
Have the experience and/or sensibility to write and develop videos for an educated, adult, male skewing, dual audience
Make great decisions in production that don’t undermine creative
Know when small compromises will turn a video concept into mush
Master all of the creative skills - analytics, writing, creative problem solving, understanding the camera, your on screen host and talent and the ability to envision a post
Have the confidence and clarity to solve issues during a high profile shoot
Develop a robust response testing plan to optimize the above in order to achieve continued performance improvements
Own day to day management of CT’s YouTube business with a proactive mindset
Manage the relationship with the YouTube partner team
Partner with marketing, audio, events and production in a highly collaborative team environment
Work with leadership to ensure content being developed supports key objectives and determine where and when paid media and other YouTube specific investments might be needed
Qualification
Required
7+ years of digital video comprehensive creative experience including 3+ years of YT creative development experience and 2+ years of YT post experience (hands on keyboard experience ideal)
A track record of making informed creative/edit decisions that led to increased YouTube channel subscriber and revenue growth (working with YouTube channels that are between 1-5 mil subscribers and videos with 1-5 mil views a plus)
Experience working in a high volume video production environment with multiple YouTube video postings each month
Strong (and current) understanding of YouTube analytics as well as 3rd party tools
Strong understanding of social platform monetization—how the 'algo' works
Experience identifying and recommending winning video content formats
Experience testing new content formats and creative elements
Experience recommending and maintaining a regular and consistent reporting system that can clearly inform non-YouTube brains about progress, challenges and opportunities
You have some experience with or an interest or passion for adult targeted self improvement, business or mindfulness content that relies on science, facts and integrity for viewership success (vs clickbait)
You love creators and have worked with enough to understand what drives them
You can and have successfully worked independently and remotely
You have great communication skills and the ability to simplify complex data and creative challenges for 'non YouTubers.'
You are always learning in order to stay ahead of the curve in a fast moving space to positively impact the business
You are a Contrarian at heart
Benefits
100% Company-paid health, dental, and vision for all full-time Crew Members with an option to add any dependents.
Unlimited PTO Policy (with approval from your Direct Support) + 8 paid US holidays
On-time direct deposit pay 2x/month
Option to enroll in a 401K via Guardian
Learn expert deal-making and how to buy businesses with 100% free access to all of our courses and our flagship Contrarian Community
Company
Contrarian Thinking
Most people don’t lack ideas — they lack an operating system to execute.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Codie A. Sanchez
Founder - Investor - Writer
Company data provided by crunchbase