Docusign · 3 hours ago
Sr. Lifecycle Marketing Manager
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$127K/yr - $198K/yr
8+ years expDocusign is a leading company that specializes in intelligent agreement management, serving over 1.5 million customers worldwide. As a Sr. Lifecycle Marketing Manager, you will be responsible for designing and executing lifecycle strategies that enhance customer engagement and product adoption through data-driven marketing initiatives.
Business Process Automation (BPA)Cloud ManagementComputerE-SignatureInformation TechnologySaaSSoftware
No H1B
Responsibilities
Architect, manage, and optimize complex, multi-channel customer journeys (email, in-product messaging, guided notifications) triggered by product usage data, customer attributes, and time-based milestones
Develop and manage the data-driven logic that governs customer experiences at the intersection of Product-Led (PLG) and Sales-Led (SLG) motions, ensuring customers get the right message at the right time
Own the experimentation roadmap (A/B, multivariate testing) for onboarding and adoption, constantly iterating to improve activation rates, time-to-value, and feature adoption
Own the segmentation strategy for adoption programs, using product analytics, customer data (from CRM/CDP), and AI models to deliver highly personalized, relevant interventions
Collaborate cross-functionally with Product, Growth, Engineering, Data Science, Support, and Sales to align efforts and amplify results
Monitor and communicate weekly, monthly, and/or quarterly performance reports that quantify impact, identify trends, and encapsulate key initiatives
Turn business and customer goals, into quarterly and annual customer marketing plans, gaining consensus across the organization
Qualification
Required
Bachelor's degree in marketing, business, or related field
8+ years of experience in customer or lifecycle marketing, with a strong focus on data-driven onboarding, activation, and adoption programs in B2B SaaS
Proven ability to design and execute a rigorous experimentation plan (A/B testing, etc.) and use results to optimize customer journeys
Proven track record of turning data into actionable insights and measurable improvements
Preferred
Deep expertise in designing lifecycle programs at a company with a hybrid PLG and SLG GTM motion
Strong analytical skills
Exceptional communication skills and ability to influence across global, regional, and technical teams
Strong project management capabilities and comfort operating in fast-moving, matrixed organizations
Excellent communication and presentation skills, with the ability to work collaboratively in cross-functional teams
Ability to navigate and collaborate within a matrixed organization and represent our team with integrity and self-sufficiency
Benefits
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Company
Docusign
DocuSign helps small- and medium-sized businesses collect information, automate data workflows, and sign on various devices.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.29BKey Investors
Bank of AmericaFounders Circle CapitalGreenspring Associates
2025-05-27Post Ipo Debt· $750M
2018-04-27IPO
2016-10-12Secondary Market
Leadership Team
Allan Thygesen
Chief Executive Officer
Sagnik Nandy
Chief Technology Officer
Recent News
2025-12-19
2025-12-17
Company data provided by crunchbase