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Jewelers Mutual Group · 12 hours ago

Copywriter

Dallas, TX

Full-time

Onsite

Senior Level

5+ years exp

Jewelers Mutual Group is a technology-focused organization committed to supporting the jewelry industry. As a Copywriter, you will create persuasive, customer-focused messaging across various channels, collaborating closely with cross-functional teams to ensure brand consistency and drive conversion.

Financial ServicesInsuranceJewelryManufacturing

Comp. & Benefits

Responsibilities

Work with our leadership to define and evolve our brand voice and tone

Work across the entire enterprise to ensure brand consistency across all consumer touchpoints

Conceptualize and create persuasive, conversion-focused marketing copy and communications

Write concise and creative copy across our homepage, landing pages, and other sections of our websites

Create sales-oriented scripts and materials that elicit a direct response for physical and digital advertising, testing new ideas and evolving regularly

Present and champion both conceptual ideas and finished deliverables with a strong ability to ‘sell’ and influence the underlying strategy and direction

Present complete deliverables working side by side with cross-functional partners to ensure quality and customer-centricity

Develop an in-depth understanding of our persona, insights, needs, and interests

Engage with our products and offerings to develop a strong understanding of our business and our position in the market

Continually seek out the latest market research, customer consumer insights, and competitive data working side by side with the analytics and research teams

Propose, execute, and analyze A/B tests/experiments for various marketing assets and adjust messaging to maximize KPIs

Qualification

Copywriting experienceConversion-focused marketingBrandDigital marketingSearch engine optimizationMarket researchMultitaskingTech savvyCollaboration skillsOrganizational skillsPresentation skillsAttention to detailSelf-starter

Required

Bachelors degree in a related field

5 – 8 years of copywriting experience in an omni-channel business environment

Strong portfolio that demonstrates experience writing clear copy with conversion goals in mind across a variety of marketing channels

Ability to translate technical features and products into compelling emotional benefits and tangible value

Ability to tailor the same message to different audiences and mediums

Strong grasp of brand and digital marketing

Strong working knowledge of writing for search engine optimization while remaining customer-centric

Comfortable in collaboration rooms with strong personalities that requires skillful presentation and articulation of your POV while remaining open and listening to feedback

Tech savvy with the ability to learn new software and systems quickly

Strong organizational skills, attention to detail, self-starter, and ability to multitask in a deadline-driven environment

Benefits

Competitive Compensation & Benefits: Includes performance bonuses, generous paid time off, and a top-tier retirement program with 401(k) matching and additional company contributions.

Collaborative Culture: Work alongside talented, passionate peers who value ownership and continuous learning.

Community & Giving: Benefit from 50% charitable gift matching and paid volunteer time to support nonprofit causes.

Great Place to Work® Certified: Join a team recognized for an environment of innovation and growth.