Goodway Group · 3 months ago
Senior Partner Sales Manager (Retail)
United States
Full-time
Remote
Senior LevelGoodway Group is an independent and remote-first media and marketing services firm recognized as one of AdAge's Best Places to Work. As the Senior Partner Sales Manager (Retail), you will lead efforts to expand the retail practice by developing strategic partnerships and driving revenue growth through a consultative sales approach.
AdvertisingInternet
Responsibilities
Develop and execute strategies to increase revenue through new business development in the retail media space, especially supplier know-know and familiarity
Maintain a robust pipeline of prospects and meet specific sales targets
Own the entire sales process from pitch to launch
Build and deepen relationships with strategic and named retail partners to increase Goodway’s presence within major retail partners and generate lead flow and differentiation
Seamlessly transition client relationships to the Client Services team or across broader Goodway Org to deliver the best outcomes for clients
Collaborate with internal teams to create and deliver impactful sales pitches that solve clients' core business issues
Cultivate a network of strategic relationships within the marketing leadership ecosystem to enhance Goodway’s market presence and influence
Consult with clients to identify their business objectives and marketing challenges
Advise on retail media strategies including onsite and offsite, custom audience and measurement strategies, business analytics and insights, media execution, customer journey mapping, 1st party data utilization, and more
Quickly assess and evangelize what service model will apply to each opportunity
Maintain a strong understanding of changes in our clients’ industries and evolving needs
Deep understanding of the evolving retail media landscape, market dynamics, and client needs
Familiarity with emerging trends in retail and shopper marketing and opportunities
Lead pricing conversations and contract negotiations for new business wins
Proactively understand and articulate the legal requirements of the client associated with what you are selling
Establish yourself as a knowledge and thought leader across the industry especially within your particular market
Serve as the company spokesperson at key industry events, panels and agency associations
Qualification
Required
Proven ability to drive sales growth and develop strategic partnerships in the retail media space
Ability to identify client business objectives and uncover marketing challenges, offering solutions driven by insights
Build new business relationships by understanding the retail media landscape, assessing specific needs and providing strategic recommendations deck to solve client problems
Stay informed about macroeconomic trends, company financials, industry trends, and digital marketing technologies
Familiarity with adtech and martech landscapes, retail media networks, staying up to date with latest trends, capabilities and competitive set in order to solve client business challenges
Established, trustworthy presence in the market with a network of deep client relationships
Embrace a growth-oriented and entrepreneurial spirit
Polished communication and storytelling skills, capable of representing the big picture
Solid negotiation skills with expertise in pricing models, scoping business, and legal contracts
Ability to collaborate effectively with internal stakeholders to drive new business opportunities and new long term Goodway partners
Company
Goodway Group
90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier.
Founded in 1929
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jay Friedman
President
Recent News
2025-11-15
2025-11-14
2025-11-14
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