Apply on Employer Site

Bassett Furniture Industries, Inc. · 1 week ago

DIGITAL MARKETING AND CONTENT MANAGER

Bassett, VA

Full-time

Hybrid

Senior Level

5+ years exp

Bassett Furniture Industries, Inc. is seeking a Digital Marketing & Content Manager to plan and oversee digital content that aligns with marketing goals. The role involves analyzing content performance across social media, managing content calendars, and collaborating with various teams to enhance brand awareness.

E-CommerceFurniture

Responsibilities

Develop and lead a comprehensive content strategy that supports the business and marketing objectives

Collaborate with copywriters, graphic designers and the marketing team to produce high-quality, on-brand content

Create and manage content calendars, including scheduling and publishing organic posts

Support content creation, including video/reels, interactive formats, and other digital assets

Track, analyze, and report on content performance, providing insights and recommendations

Manage influencer partnerships and evaluate ROI

Stay current on industry trends, competitor activity, and consumer behavior

Qualification

Social media strategyContent performance analysisDigital marketing experienceContent creationMicrosoft ExcelMicrosoft PowerPointProject managementCommunicationAttention to detailSelf-motivatedCollaboration skills