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Viejas Casino & Resort · 3 months ago

Social Media and Content Strategist

Alpine, CA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Viejas Casino & Resort is seeking a Social Media and Content Strategist to enhance their marketing efforts. This role will involve writing, editing, and coordinating social media activities to align with the brand's messaging strategy while building community engagement through integrated marketing campaigns.

CasinoGamblingLifestyleTourismVacation Rental

Responsibilities

Understands the goal, audience, and message of a campaign and creates copy to suit

Writes advertising copy for use by publication or broadcast media to promote sale of goods and services

Researches, writes, edits and proofs all levels of copy including headlines and body copy, for all online, offline, external and internal needs

Builds and implements social media programs that ensure appropriate messaging is executed online, to support Viejas Casino and Resort’s goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Snapchat, Instagram, and Google Plus

Monitors social media conversations, trends, tools, and applications and recommends actions/next steps

Works closely with colleagues across the organization to develop and post content to social networking sites

Regularly reports insights gained from social media monitoring to internal and external stakeholders. This will be done with weekly updates, monthly reporting and quarterly reviews

Monitors and engages in brand related online conversations

Monitors and engages with online reputation management like Yelp, TripAdvisor etc. and escalate concerns to appropriate management

Monitors the company's social media performance usage reports and tracking search engine results

Uses creative thinking and initiative to analyze site performance metrics and makes recommendations on content, site design or features to improve effectiveness of web content and/or applications

Responds to social media inquiries about online activities in a timely and courteous fashion

Provides support to other team members on online promotions (such as Hubspot/Wordpress, Google, AdWords campaigns and email marketing)

Practices Viejas guest service standards while performing job duties

Ensures that a clean, safe, hazard-free work environment is maintained

Performs all other duties as assigned

Qualification

Social media platformsCopywritingProject managementMicrosoft ExcelWeb publishingLearn quicklyCommunication skillsInterpersonal skillsOrganization skillsHandle pressure