IWAY · 3 months ago
SEO/GEO Specialist
Minnetonka, MN
Full-time
Onsite
Mid Level
$70K/yr - $80K/yr
3+ years expPerrill is an award-winning digital marketing agency that exists to power businesses to win online. We are seeking a SEO/GEO Specialist to help our clients increase visibility and conversions through SEO and AI answer engines.
AdviceConsultingTechnical Support
Responsibilities
Develop “answer‑ready” content: Collaborate with content writers to create succinct Q&A, TL;DRs, key‑facts callouts, credible citations, and clearly dated claims aligned to user questions and tasks
Structured data at scale: Implement and validate JSON‑LD (FAQPage, LocalBusiness, HowTo, Product, Article/NewsArticle, Organization, Author)
Technical SEO/GEO: Ensure crawlability, renderability, canonicalization, internal linking, XML sitemaps, and fast performance
Keyword & question research: Expand traditional keyword research into question, task, and “jobs‑to‑be‑done” research using SERP features, PAA, forums, site search, and support logs
Content & UX collaboration: Work with clients and content team to optimize information architecture (headlines, anchors, tables, step lists) that LLMs and users can scan
Measurement & reporting: Build dashboards for organic + AI‑assistant referrals, track inclusion/citation rate, branded answer share, and post‑click outcomes
Conversion Rate Optimization (CRO): Use analytics and session data to find friction and report lift on key conversions from SEO/GEO traffic
Pre/post‑launch SEO: Provide requirements for new builds, migrate metadata/redirects, validate schemas and tracking, and run post‑launch QA
Link earning & authority: Drive high‑quality digital PR and source‑backed content to strengthen E‑E‑A‑T and citation likelihood
Client communication: Present findings, roadmaps, and experiments with clear business impact and voice of the customer in mind
Qualification
Required
3-5+ years of experience in SEO/GEO
Develop 'answer-ready' content: Collaborate with content writers to create succinct Q&A, TL;DRs, key-facts callouts, credible citations, and clearly dated claims aligned to user questions and tasks
Structured data at scale: Implement and validate JSON-LD (FAQPage, LocalBusiness, HowTo, Product, Article/NewsArticle, Organization, Author)
Technical SEO/GEO: Ensure crawlability, renderability, canonicalization, internal linking, XML sitemaps, and fast performance
Keyword & question research: Expand traditional keyword research into question, task, and 'jobs-to-be-done' research using SERP features, PAA, forums, site search, and support logs
Content & UX collaboration: Work with clients and content team to optimize information architecture (headlines, anchors, tables, step lists) that LLMs and users can scan
Measurement & reporting: Build dashboards for organic + AI-assistant referrals, track inclusion/citation rate, branded answer share, and post-click outcomes
Conversion Rate Optimization (CRO): Use analytics and session data to find friction and report lift on key conversions from SEO/GEO traffic
Pre/post-launch SEO: Provide requirements for new builds, migrate metadata/redirects, validate schemas and tracking, and run post-launch QA
Link earning & authority: Drive high-quality digital PR and source-backed content to strengthen E-E-A-T and citation likelihood
Client communication: Present findings, roadmaps, and experiments with clear business impact and voice of the customer in mind
Technical SEO (audits, crawling, rendering, CWV, canonicalization, sitemaps, internal links, Google Business Profile review)
Structured data (JSON-LD) and schema validation
Content strategy for answers (Q&A, how-tos, definitions, data tables, sources)
Question/intent research with deep search intent; beyond head terms
Question mining – turn Reddit and other forum threads into structured content briefs and FAQ/HowTo modules on owned pages
LLM citation literacy – understanding which platforms are frequently cited and how to format content to be quotable
Analytics (GA4, GSC, Looker Studio) and measurement design; GTM proficiency
Bing Webmaster Tools & IndexNow operational experience
CMS familiarity (WordPress, Shopify, SquareSpace, BigCommerce, Magento)
Site crawling tools (Screaming Frog, Sitebulb, Etc) and QA workflows
Backlink/Digital PR with emphasis on quality and originality
Heatmapping and session recording tools like Clarity, Hotjar, Lucky Orange, or similar
Cross-functional collaboration in an agency setting
Benefits
A fun, team-oriented culture built on positive and winning teamwork
Flexible hours and work from home opportunities
A modern, state-of-the-art office space designed for both collaboration and individual success
Medical, dental, and vision benefits
401(k) with matching
Unlimited PTO
Professional development opportunities
Company
IWAY
IWAY offers consulting services in the field of network planning.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase