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Omnicom Media Group · 1 hour ago

Associate Director, Account Management

Atlanta, GA

Full-time

Hybrid

Senior Level, Lead/Staff

$70K/yr - $125K/yr

4+ years exp

Omnicom Media Group (OMG) is a media services division of Omnicom Group Inc. that delivers transformational experiences for consumers, clients, and talent. The Associate Director, Account Management, will oversee a group of Account Management professionals and lead influencer strategy and client management within OMG’s dedicated managed service product, Creo.

Marketing & Advertising

Responsibilities

Lead influencer communication for OMG, OMC, and Creo clients, including proposal development, commercial agreements, and client communication from initial briefing to completion

Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environment

Lead client communication across influencer campaign lifecycle from identification to campaign reporting, and possess strong communicative abilities to relay the respective stages to clients

Articulate workback schedules and coordinate internal and external deliverables to keep timelines on track

Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business

Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, media amplification, commerce, and measurement

Qualification

Influencer marketingAgency account managementCampaign performance evaluationCreative developmentRelationship buildingCommunicatorPeople mentorshipBusiness acumenCritical thinkingSelf-motivation

Required

In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling

Strong agency account management background and comfort in leading internal and external conversations

Thorough understanding of the Influencer ecosystem including paid and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement

Excellent relationship building with internal and external stakeholders

Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view

Highly analytical with ability to evaluate campaign performance for optimization and contextualization of results in client reporting

Creative minded with ability to translate social trends and influencer archetypes to client business objectives

High levels of integrity, autonomy, and self-motivation

Critical thinking and problem solving tied to implementation of new processes and process improvements

Strong business acumen and the ability to make highly impactful decisions in a timely manner

Strong people mentorship/leadership with comfort providing feedback and developing employees

Bachelor's degree (Marketing/Advertising/Communications preferred)

4-7 years of experience within Influencer and media environments

Hands on experience managing Influencer campaigns and client management with blue-chip companies

Experience working on client business in a variety of industries