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Yaskawa America, Inc. - Drives & Motion Division · 1 day ago

Director Strategic Marketing

Franklin, WI

Full-time

Onsite

Director/Executive

10+ years exp

Yaskawa America, Inc. - Drives & Motion Division is a leading corporation providing automation solutions in the Americas. They are seeking a Director of Strategic Marketing to develop data-driven marketing initiatives that align with market demands and collaborate with cross-functional leaders to shape go-to-market strategies.

Network HardwareTechnical Support

Responsibilities

Develop and implement comprehensive strategic marketing plans that fuel growth in key segments such as building automation, Water/Wastewater, Oil & Gas, Food & Beverage, and Industrial applications

Monitor emerging technologies, customer pain points, and industry shifts to inform forward-looking business strategies and investment priorities

Lead market sizing, segmentation, and competitive landscape analysis to support entitlement share goals and strategic planning efforts

Partner with product management and engineering to define differentiated value propositions, positioning, and product roadmaps that reflect market needs

Provide strategic guidance and high-value content to regional marketing and sales teams to enhance campaign impact and customer engagement

Create and oversee development of white papers, technical presentations, and training materials that build brand authority and support sales

Lead or contribute to co-marketing programs, key partnerships, and M&A evaluations to expand market reach and business capabilities

Qualification

Strategic marketingIndustrial Automation experienceMarket analysisMBAAdvanced degreeVariable Frequency Drive experienceCross-functional collaborationContent creationCommunication skillsLeadership skills

Required

Bachelor's degree in a technical discipline (e.g., Engineering, Applied Sciences, or related field) required

Industrial Automation industry experience, particularly in strategic marketing or product/market development

10+ years of progressive global marketing experience

Proven success in developing marketing strategies, enabling sales, and growing market share

Willingness and ability to travel 30–50% domestically and internationally

Preferred

MBA or other advanced degree

Variable Frequency Drive, PV Drive, Robotics or Motion Control experience is highly desired

Experience with market modeling, competitive strategy, or partnership development

Excellent cross-functional collaboration and leadership skills

Experience influencing across complex, matrixed global organizations

Exceptional communication skills, including the ability to create compelling content for thought leadership, technical presentations, and customer engagement

Proven business strategy development and execution