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Hong Kong Tourism Board · 3 hours ago

Director, Americas

Los Angeles, CA

Full-time

Onsite

Director/Executive

15+ years exp

The Hong Kong Tourism Board is dedicated to promoting Hong Kong as a premier travel destination. The Director, Americas, will oversee sales and marketing programs in the Americas, acting as a liaison between the headquarters and local teams while establishing strategic partnerships to enhance the brand and visitor growth.

Tourism

Responsibilities

Devise the overall strategy for the Americas, lead the implementation of marketing, PR and trade initiatives and programs to achieve set business objectives and KPIs

Identify, establish and maintain strategic partnerships with different stakeholders (including but not limited to government, media, online portals, airlines and travel trade industry). Responsible for the strategic planning process for the Americas, review and evaluate completed programs to obtain optimal results

Act as the spokesperson in the Americas to establish long-term and effective relationship with both internal and external stakeholders to reinforce the tourism brand of Hong Kong and ensure the sustainable growth of visitor arrivals

Keep abreast of the latest market development and provide continuous feedbacks on operational environment, industry development and competitive activities to senior management at Hong Kong Head Office for strategic planning

Build a high performance winning team, act as the role model of HKTB’s culture and align the team to embrace the HKTB Mission and Values

Manage all business activities and people in the US and Canada offices effectively to ensure consistency with business objectives and in compliance with legal and policy requirements

Qualification

Tourism industry experienceMarketing strategy developmentStakeholder relationship managementMarket segment understandingPeople managementPublic speakingAnalytical skillsPlanning skillsLeadership

Required

University degree holder preferably in Travel/Tourism, Marketing or related discipline

At least 15 years' proven tourism industry experience, of which at least 5 years in senior management level

Sound understanding of the different market segments in the Americas - leisure, corporate events/conventions, cruises; primary marketing being the Americas

Broad-based and in-depth knowledge of, and experience at a senior level across all areas of the marketing mix (advertising, PR, promotions, sales/distribution, research, product development; online marketing skills/experiences important)

A strong presenter, and a good spokesperson for Hong Kong in the Americas

Analytical, strategic, with strong commercial sense; and results-oriented

Organized with good planning and implementation skills

Good people management ability, able to exercise a proactive leadership role and to provide creative, visionary approaches to increase tourism to Hong Kong

Willingness to travel