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KAYALI · 3 months ago

Sales Director (Americas)

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

KAYALI is a modern fragrance company founded by Mona Kattan, aiming to build a global community of fragrance lovers. They are seeking a strategic and results-driven Sales Director to lead their Account Management, Education, and Field Sales Teams, driving retail sales and expanding market share across key retail partners.

BeautyE-CommerceManufacturing

Responsibilities

Own and deliver annual retail sales plans, including targets for core products and new launches, ensuring alignment with overall brand goals

Develop and implement strategic initiatives that support global and regional priorities, driving sustainable and profitable growth

Increase brand rank and market share across key retail accounts through integrated education, field strategy, and marketing collaboration

Partner with internal teams to tailor region-specific strategies that address local market dynamics and consumer behavior

Set by-door sales targets and create tactical plans to support performance, leveraging data and insights to prioritize opportunities

Identify and pursue new distribution channels to expand market reach and reinforce brand positioning

Act as the senior liaison for all retail partners, fostering strong, collaborative relationships and ensuring mutual business success

Lead joint business planning sessions with retailers to align forecasts, promotional calendars, and inventory strategies

Negotiate commercial terms, exclusives, and marketing support to maximize visibility and sales potential

Ensure consistent execution of corporate retail initiatives across all field teams, maintaining brand standards and excellence

Manage retail budgets, including travel & expenses, freelance staffing, and event activations, ensuring efficient resource allocation

Lead and mentor the Account Management team, fostering strong partnerships and driving business development excellence

Inspire and manage Education and Field Sales teams, including Regional Sales & Training Managers and Account Coordinators, to deliver on KPIs and elevate brand presence

Design and maintain effective call cycles and door visit strategies that prioritize high-impact locations and growth opportunities

Partner with HR and internal stakeholders to build infrastructure, tools, and programs that support talent development and retention

Cultivate a high-performance culture rooted in accountability, collaboration, and brand excellence

Establish clear KPIs and hold teams accountable for sales targets, forecasting accuracy, and execution standards

Work closely with Marketing to develop and execute go-to-market strategies for product launches and promotional campaigns

Collaborate with Supply Chain and Finance to ensure accurate forecasting, demand planning, and profitability across accounts

Partner with Visual Merchandising to enhance in-store presence and ensure consistent execution of brand visuals

Monitor sell-out performance across accounts, identifying opportunities to close gaps and accelerate growth

Provide regular business reporting, sales analysis, and actionable insights to executive leadership

Stay informed on industry trends, competitor activity, and evolving retail dynamics to inform strategy and decision-making

Conduct regular market visits, team check-ins, and performance reviews to ensure alignment and execution

Deliver timely business recaps, market feedback, and competitive insights to internal teams

Qualification

Sales leadershipBeauty industry experienceAnalytical skillsRetail performance analysisAccount managementMicrosoft OfficeNegotiation skillsPresentation skillsTeam leadershipCommunication skillsOrganizational skills

Required

10+ years of sales leadership experience in beauty, cosmetics, or consumer goods, with a focus on account management, education, and field team leadership

Proven track record of driving revenue growth and increasing market share in retail environments

Established relationships with key retailers; Sephora experience strongly preferred

Strong analytical skills and business acumen, with experience in forecasting and retail performance analysis

Excellent communication, negotiation, and presentation abilities

Highly organized, with the ability to manage multiple priorities in a fast-paced environment

Bachelor's degree in Business, Marketing, or a related field preferred

Proficiency in Microsoft Office (Excel, Word, Outlook, PowerPoint)

Valid driver's license and ability to travel up to 50%, including overnight as needed