BEDGEAR · 3 months ago
Brand Marketing Coordinator
Farmingdale, NY
Full-time
Onsite
Entry Level
$50K/yr - $65K/yr
1+ years expBEDGEAR is a fast-growing consumer goods company that provides innovative bedding solutions focused on an active lifestyle and well-being. The Brand Marketing Coordinator will support the execution of brand marketing initiatives across multiple channels, assist in the development of promotional programs, manage brand asset distribution, and collaborate with internal and external teams to ensure consistent messaging and branding.
Consumer GoodsE-CommerceRetail
Responsibilities
Assist in the development and execution of brand marketing campaigns and seasonal initiatives
Manage, organize, and distribute brand assets (logos, photography, product imagery, marketing collateral) to internal teams and wholesale/retail partners
Ensure all distributed assets adhere to brand guidelines and are delivered in proper formats for use
Collaborate with internal teams and external partners to ensure messaging aligns with BEDGEAR’s brand voice and performance positioning
Coordinate the planning, creative development, and implementation of promotional campaigns across retail and wholesale channels
Track promotional calendar and provide reporting on performance and impact
Manage creative requests from wholesale partners, ensuring deliverables are on-brand and delivered on time
Support the development of retail marketing assets including signage, POP displays, and in-store activations
Partner with the creative team to support messaging, copywriting, and design needs for POP development and rollout
Maintain consistency across all in-store brand touchpoints to enhance the consumer experience
Work closely with product marketing, sales, and creative to support product launches and retail initiatives
Liaise with external vendors, printers, and creative partners as needed
Qualification
Required
Must be 18 years of age or older
HS Diploma or GED
Must be legally authorized to work in the United States and have IDs needed to verify
English proficient (reading, writing, speaking, comprehension)
Successful completion of a criminal background check is required
Strong organizational and project management skills
Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Strong written and verbal communication skills with attention to detail
Strong cross-functional collaboration skills
Strong technical aptitude to learn new programs/systems
Project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
Preferred
Bachelor's degree in Marketing, Communications, or related field
1-3 years of experience in brand marketing, retail marketing, or a related role (internships included)
Experience with asset management systems and distribution processes preferred
Background in retail, consumer goods, or wholesale marketing a plus
Passion for innovation, performance lifestyle, and building meaningful brand experiences
Company
BEDGEAR
BEDGEAR is a consumer goods company that provides mattresses, pillows, protectors, and toppers.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Eugene Alletto
CEO/Quarterback
Vito Gaeta
CFO
Recent News
Home Textiles Today
2025-12-17
Company data provided by crunchbase