Bumble Inc. ยท 1 day ago
Associate Director of Member Quality and Engagement
Austin, TX
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
7+ years expBumble Inc. is seeking an Associate Director of Member Quality and Engagement to lead strategies that drive engagement, retention, and member quality across their portfolio of apps. This role involves collaborating with cross-functional teams to enhance the member experience and achieve measurable business outcomes through lifecycle strategies and data-driven insights.
Computer Software
Responsibilities
Own the strategy and execution of programs focused on increasing member quality, engagement, and retention
Lead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty
Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign development
Develop full-funnel campaign strategies that drive improvements in member quality, engagement, and retention across key lifecycle stages
Build targeted campaign playbooks that connect behavioral signals with the right CRM or in-app actions to drive relevance and value
Collaborate with Product, Lifecycle, and BI to identify key inflection points in the member journey and shape strategies that encourage meaningful action
Translate experimentation and insights into scalable lifecycle touch-points with a focus on continuous optimization
Oversee development and launch of lifecycle campaigns across CRM, in-app, and owned channels with a focus on personalization and business impact
Partner with Creative and Content teams to develop assets that reflect member needs and behavioral triggers
Monitor campaign performance and optimize based on KPIs such as retention, CTR, engagement, and member quality
Partner with Product, Lifecycle Marketing, Revenue, Engineering, and BI to align on strategy, timelines, and execution plans
Champion a member-first approach across all growth initiatives
Drive operational clarity across cross-functional efforts and lead key stakeholder updates
Qualification
Required
7+ years in product marketing, lifecycle marketing, or growth roles within a consumer technology or subscription-based business
Deep expertise in lifecycle and CRM marketing with a track record of improving member retention and engagement
Hands-on experience with marketing automation tools such as Braze, segmentation frameworks, and performance measurement
Ability to develop and lead experimentation roadmaps with a test-and-learn mindset
Excellent cross-functional collaborator and communicator with strong organizational leadership
Strategic thinker who is also a doer and able to move from high-level vision to tactical execution
A member-first mindset, driven by the goal of helping people connect in more meaningful ways
A data-informed approach to messaging, lifecycle strategy, and campaign design
Comfort operating in a fast-paced, evolving environment with shifting priorities
A passion for making online connection more intentional
Company
Bumble Inc.
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Whitney Wolfe Herd
Founder and CEO
Anu Subramanian
CFO
Recent News
2024-05-12
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2024-05-09
2024-05-09
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