Apply on Employer Site

Serenity Healthcare · 21 hours ago

Director of Creative Marketing

Sandy Springs, GA

Full-time

Onsite

Director/Executive

10+ years exp

Serenity Healthcare is transforming mental healthcare delivery into true healing through innovation and compassion. They are seeking a Director of Creative Marketing to lead their creative vision and develop impactful marketing campaigns that resonate with audiences and drive engagement.

Mental Health Care

Responsibilities

Develop and execute the creative marketing strategy to drive brand awareness, engagement, and support patient acquisition efforts across key markets and service lines

Lead and develop a high-performing creative team across design, content creation, copywriting, and multimedia production

Define and champion the brand's visual identity, voice, and messaging, ensuring consistency across all platforms and touchpoints

Oversee the development and execution of integrated creative campaigns, including digital marketing, content marketing, advertising, and collateral materials

Build scalable creative systems and processes for content development, asset management, and quality control

Collaborate cross-functionally with marketing, sales, clinical, operational, and executive teams to ensure creative output aligns with overall business objectives

Monitor creative and industry trends, patient behavior, and competitor creative strategies to inform innovative approaches

Partner with Talent Acquisition to elevate employment branding and support candidate marketing/sourcing efforts through creative content

Report regularly on creative performance, brand sentiment, and opportunities for optimization

Qualification

Creative marketing strategyBrand strategyCreative directionContent creationPerformance analyticsTeam-building skillsEmployment brandingTalent marketingLeadership skillsMentorship skills

Required

10+ years of leadership experience in creative roles within marketing or advertising, ideally in healthcare or consumer services with a strong emphasis on brand storytelling

Proven success in developing and executing highly impactful creative campaigns that achieve measurable results

Strong leadership, mentorship, and team-building skills within a creative environment

Expertise in brand strategy, creative direction, content creation across various media (digital, print, video), and performance analytics related to creative output

Preferred

Experience in employment branding and talent marketing through creative initiatives is a plus

Benefits

Mission-driven organization making a real impact in mental healthcare

Executive-level influence in a fast-growing, innovative environment

Competitive compensation and benefits

Opportunities for growth, leadership, and professional development in a creatively driven role

Company

Serenity Healthcare

At Serenity Mental Health Centers, we understand the challenges of living with mental health conditions and our compassionate, experienced team of medical professionals is here to support your path to wellness every step of the way.

Founded in 2017

Lehi, Utah, US

51-200 employees