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CoStar Group · 3 months ago

Lead Campaign Marketing Manager, Apartments.com

US-GA Atlanta

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

CoStar Group is a leading global provider of commercial and residential real estate information and analytics. The Lead Campaign Marketing Manager will lead and execute multi-channel marketing campaigns for Apartments.com, collaborating with various teams to drive inbound demand and generate revenue.

AnalyticsCommercial Real EstateReal Estate

No H1B

Responsibilities

Lead strategy, calendar and execution of Apartments.com Industry Marketing brand campaigns and Mid Market business campaigns

Lead cross-functional planning to support national campaigns across digital, print, email, direct mail functions

Collaborate with internal and external creative resources to design and execute marketing tactics

Ensure consistency of message and brand in digital, print, email, and direct mail marketing tactics

Identify appropriate audiences for relevant campaigns, collaborating with analytics team to pull and refine target lists

Work directly with direct mail vendor and internal email and digital marketing and email teams to deliver tactics

Monitor competitive activity, campaigns and messaging to identify opportunities for Apartments.com to continue communicating our value proposition relative to the competition

Translate market and customer research into insights that help inform campaign needs and content

Partner with legal counsel where needed to review and edit campaign content

Track campaign results to identify best practices and opportunities to improve performance and ROI

Report campaign progress, execution, and results to sales, product and marketing leadership

Maintain responsibility for project timelines and budgets

Qualification

B2B marketingCampaign managementMicrosoft OfficePardotSalesforceAdobe Creative SuiteProject managementCommunication skillsTeam playerAttention to detail

Required

Bachelor's degree from an accredited, not-for-profit University or College in Business Administration, Communications, Marketing or other relevant fields

10+ years of work experience in business, marketing communications or related professional area

Experienced B2B marketer

Proven ability to lead and manage multiple lifecycle marketing campaigns

Experience converting business and marketing strategy into creative strategy and execution

Proficient in Microsoft Office (Excel, Word, PowerPoint), working knowledge of Pardot and Salesforce (Marketing Cloud)

Preferred

MBA preferred

Knowledge/experience of multifamily industry a plus

Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator) a plus

Personable professional with solid business acumen, ability to clearly communicate objectives and outcomes with marketing leaders and cross-functional teams, and present material to a variety of audiences

Proven experience developing, launching, and managing cross-functional and strategic initiatives

Strong project management skills including a demonstrated ability to deliver against aggressive deadlines and juggle multiple tasks and projects through cross-functional teams and external agencies

Organized with a strong attention to detail, knows how to prioritize and effectively manage multiple projects in a dynamic and fast-paced environment

Team player who is collaborative, positive and proactive with constructive attitude towards problem solving