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Teachers College, Columbia University · 3 months ago

Assistant Director of Admission, Online Programs

New York, United States

Full-time

Hybrid

Entry, Mid Level

$62K/yr - $70K/yr

2+ years exp

Teachers College, Columbia University is seeking a student-focused and collaborative professional for the role of Assistant Director of Admission for Online Programs. This position is responsible for growing enrollment for online graduate programs by attracting, engaging, and guiding prospective students through the application and enrollment process.

Higher Education

H1B Sponsor Likely

Responsibilities

Serve as the primary point of contact for prospective students interested in online programs, providing timely and accurate information about admission requirements, flexibility, and program expectations

Provide higher level counseling to prospective and admitted students through various modalities (including in-person, telephone, email, zoom, mail or text)

Coordinate and host innovative virtual recruitment events, including online information sessions, webinars, drop-in advising hours as well as yield events to ensure enrollment goals are met

Work closely with faculty in application preparation, application review, finalizing admission decisions, implementing changes to the admission application, and regular reporting of requested admission data

Attend online program working group meetings to provide updates, discuss strategy, and share outcomes

Analyze enrollment data and recruitment metrics to assess the effectiveness of outreach efforts and adjust strategies to meet enrollment goals

Supervision of student worker

Stay current on industry best practices in online education, virtual engagement, and graduate enrollment trends

Collaborate with the Marketing and Communications team to create emails, FAQ’s, video, social media posts, and other forms of compelling content that highlight the benefits of TC’s graduate online programs

Work with the Marketing & Communications team to monitor marketing campaign performance, share ideas, source partnership opportunities, and conduct research on competitors

Support College-wide recruitment and yield events through participation in on-campus, off-campus, and virtual events (tours, information sessions, Open Houses, etc.) to speak to any interest in online programs

Other duties, committees, and projects as assigned

Qualification

CRM systemsVirtual recruitment toolsOnline program recruitmentDigital marketing strategiesCommunication skillsCounseling skillsOrganizational skillsPresentation skillsInterpersonal skillsTeam collaboration

Required

Bachelor's degree or the equivalent in education, experience or training

2-4 years of previous admission and recruitment experience, or experience in higher education, student services, counseling or advising

Excellent writing, communication, interpersonal, and counseling skills

Excellent organizational skills and attention to detail

Strong presentation skills

Knowledge of Microsoft Office or Google Suite

Proficiency with CRM systems (such as Slate, Salesforce), virtual meeting platforms, and digital outreach tools

Demonstrated ability to manage multiple projects, meet deadlines, and work independently in a remote or hybrid environment

Ability to work independently and as part of a team

Willingness to travel locally, nationally, and internationally for recruitment

Willingness to work some evening and occasional weekend hours

Ability to collaborate effectively across departments, including academic programs, marketing, and student support services

Valid driver's license

Preferred

Master's degree

Experience recruiting for online degree programs in a graduate or professional school setting

Familiarity with digital marketing strategies, including paid search, email marketing, and social media engagement

Experience with Slate

Benefits

Medical, dental, vision, and supplemental insurance plans

Flexible and hybrid work schedules

Tuition remission

Life insurance

Short and long-term disability insurance

An exceptional employer retirement matching program

Health savings accounts (HSA)

Flexible spending accounts (FSA)

Public Service Loan Forgiveness eligibility

A robust Employee Assistance Program (EAP)

Company

Teachers College, Columbia University

The official account of Teachers College, Columbia University, the first & largest grad school of education in the US.

Founded in 1887

New York, New York, USA

1001-5000 employees

http://www.tc.columbia.edu/admission

H1B Sponsorship

Teachers College, Columbia University has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (9)

2024 (6)

2023 (10)

2022 (7)

2021 (6)

2020 (5)