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Empire State Realty Trust · 4 months ago

Director of Sales, Travel Trade

New York, New York, United States

Full-time

Hybrid

Director/Executive

$125K/yr - $140K/yr

7+ years exp

Empire State Realty Trust, Inc. is a NYC-focused REIT that owns and operates the iconic Empire State Building. They are seeking a Director of Sales, Travel Trade to oversee a sales team, implement sales and marketing plans, and analyze sales data to drive revenue for the Empire State Building Observatory.

Real Estate

Responsibilities

Oversee the day-to-day operations of the Observatory’s sales team

Manage a team of three Sales Account Managers and one Sales Coordinator to ensure they meet their individual sales targets for ticket sales, revenue and per caps

Track, monitor, and analyze sales team performance data to identify areas for improvement

Directs the implementation and manage the execution of the sales & marketing plan to include account development activities for key customers, prospects and segments

Oversee sales operations, such as contract management, rate distribution, price setting, ticket issuance, group sales reservations, and content provision to reseller clients

Produce sales collateral, hosting familiarization tours, and coordinating trade shows, sales missions, and client events

Work with revenue team to optimize per caps and capacity utilization

Collaborate with Operations, Accounting, Revenue, and Ticketing departments to streamline sales processes and ensure that sales strategies are aligned with overall business goals

Collaborate with the Marketing team to ensure brand consistency across all printed materials, client websites, the Travel Trade Resource Center, and the OTA Toolkit

Ensure the harmonization of sales operation procedures and update the department's SOP manual to guarantee the smooth execution of daily activities with the sales team, maintaining consistency and uniformity in all processes

Represent the Sales Team on cross-department projects

Oversee back office and group sales reservations, ensuring prompt responses to all general customer service and sales inquiries via website, email, phone, and chatbot

Coordinate weekly sales meetings and agendas

Assist in generating reports on sales performance and key activities

Utilize knowledge of market trends and business practices to recommend decisions that enhance the sales process

Identify emerging market trends to proactively adjust or modify sales strategies accordingly

Provide coaching and support including sales training sessions to keep the sales team up to date on sales techniques and customer service skills

Provide daily operational support, overseeing the training and adoption of Salesforce, Ventrata, Monday.com, and Satisfi Labs chatbot by the Sales Team, including system updates

Proactively identify holdups in the sales process and find ways to reduce them

Maintain strong knowledge of the Observatory’s products and services as well as the tour and travel industry

Remain knowledgeable of key processes and business initiatives to assist the Sales team in accomplishing department goals

Stay on top of what our competition is doing. Understand what they do that makes them stronger

Establish processes to audit all travel trade accounts for content and images to ensure premium placement

Use of emerging technologies and AI to prospect and source new clients and to streamline reporting and departmental functions

Qualification

Sales techniquesTourism industry knowledgeLeadership experienceAnalytical skillsCustomer service best practicesSalesforce proficiencyVentrata ticketingMonday.com proficiencyMS Office proficiencyCommunication skillsProblem-solving skills