Wynn Las Vegas · 4 months ago
Sr Manager - SEO & GEO
Las Vegas, NV
Full-time
Onsite
Mid, Senior Level
3+ years expWynn Resorts is seeking an experienced Senior Manager of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) to lead their search strategy in a rapidly evolving landscape. This role focuses on driving organic growth and optimizing visibility across traditional and AI-driven search platforms, while collaborating with various teams to embed best practices into digital experiences.
Hospitality
Responsibilities
Lead and scale SEO & GEO strategies to maximize visibility across traditional search engines and emerging AI-driven platforms
Shape content, structured data, and entity optimization strategies to influence how LLMs surface and cite brand mentions
Drive technical SEO improvements across web, mobile, and app platforms, including site architecture, indexing, schema markup, and mobile optimization
Collaborate with content, product, and engineering teams to embed SEO & GEO best practices into digital experiences and campaigns
Monitor and analyze performance using Semrush, Google Search Console, and Google Analytics, reporting on KPIs such as traffic, engagement, and conversions
Stay ahead of SEO and GEO trends, serving as a thought leader and advisor to internal stakeholders
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
3–5 years of proven experience developing and executing successful SEO strategies in a managerial or senior role
Strong technical SEO expertise (canonicalization, sitemaps, crawlability, schema markup, page speed, etc.)
Hands-on experience with Google Search Console, Bing Webmaster Tools, Google Analytics, and other SEO platforms
Experience conducting technical SEO audits on enterprise-scale websites (100+ pages)
Proficiency with SEO tools such as Screaming Frog; advanced Excel skills (pivot tables, lookups, conditional functions)
Background in managing content within a CMS; familiarity with Contentful is a plus
Preferred
Experience with site migrations and consolidations is a plus
Working knowledge of HTML, CSS, and JavaScript is a plus
Company
Wynn Las Vegas
An unforgettable stay awaits at Las Vegas' most exclusive resort. Book direct and save.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Pauly Freedman
Senior Vice President of Resort Events & Partnerships
David Tyburski
VP of Information Security and Chief Information Security Officer (CISO)
Recent News
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