Sony Music Entertainment · 3 months ago
Manager, Digital Strategy, US Latin
Miami, FL
Full-time
Onsite
Entry, Mid Level
1+ years expSony Music Entertainment is a leading music company that supports a diverse roster of international superstars and visionary creators. They are seeking a bilingual (English/Spanish) Manager to develop and execute digital strategies for their Latin Music roster, focusing on playlist management and content performance analysis to enhance visibility and engagement across digital platforms.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Managing digital commercial strategies focused on revenue generation and market share increase, across all digital commercial platforms: audio and video platforms with Sony Music Latin content
Responsible for the proper exposure of Sony Music Latin repertoire on Artist and Sony Music Latin profiles on every digital commercial platforms, audio and video
Manage the Playlist Strategy of the company: Develop and execute playlist strategies for new releases and catalog across Spotify, Apple Music, and YouTube
Build tailored strategies for editorial playlists, algorithmic placement, and user-generated playlist engagement
Optimize metadata, keywords, and tagging strategies to improve discoverability of Latin repertoire on DSPs
Monitor platform algorithms and update strategies accordingly to ensure long-term visibility
Leverage SEO best practices for titles, descriptions, thumbnails, and playlists
Track and analyze streaming performance, consumption behavior, and audience insights across platforms
Prepare weekly reports highlighting trends, wins, and opportunities
Use data to identify catalog growth opportunities and optimize release rollout plans
Qualification
Required
Bilingual proficiency in English and Spanish (required)
1-3 years of experience in a digital/streaming, playlist strategy, or digital marketing role (preferably in music or entertainment)
Proven expertise in SEO optimization for music content across DSPs and YouTube (metadata, keywords, tagging, search/discovery strategies)
In-depth knowledge of Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Music Connect, and other analytics tools
Strong understanding of Latin music genres, audiences, and market trends
Excellent analytical skills with ability to translate data into actionable insights
Passion for innovation and staying ahead of digital platform trends
Proficient in Excel, PowerPoint, canvas
Benefits
Medical, dental, vision, life & disability coverage
401K + employer matching
Company-paid identity theft protection
Resources for pets
Mental health and meditation resources
Industry-leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back-up child and elder care
Reimbursement for adoption, surrogacy, tuition, and student loans
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
2026-01-07
Company data provided by crunchbase