Orveon Global · 4 days ago
Executive Director, Consumer, Paid, Owned, Earned
New York, NY
Full-time
Hybrid
Director/Executive
$158K/yr - $225K/yr
10+ years expOrveon Global is a new kind of beauty company that encompasses iconic brands like bareMinerals and Laura Mercier. The Executive Director, Consumer, Paid, Owned, Earned will shape the vision and strategy for consumer engagement across various channels, ensuring alignment with brand objectives and driving measurable ROI through integrated campaigns.
Cosmetics
Responsibilities
Define and lead the global and regional US owned and earned consumer engagement strategy, ensuring alignment with overall brand vision and business objectives
Accelerate brand relevance, collaborating with Brand Marketing to build high-impact, consumer first and differentiated big ideas and 360’s and building an understanding of how to optimize our approach across social platforms and key touchpoints
Lead full-funnel paid media strategic planning strategy and execute upper and mid-funnel media. Partner with VP, Digital on performance marketing integration and key learnings
Provide guidance on briefs to ensure clarity and inspiration to drive strong media plans with clear objectives across awareness, acquisition, consideration, and conversion. Align content, community, and media into a unified strategy across all consumer touchpoints
Build differentiated influencer strategies across Laura Mercier and bareMinerals
Guide social and content strategies to ensure brand storytelling, community building, and data-driven optimization across platforms
Manage media and creative agency partnerships, ensuring accountability, innovation, ongoing optimization and delivery of best-in-class campaigns
Partner directly with the Global Brand President and leadership team to shape consumer-facing strategies, aligning resources and investments to growth priorities
Collaborate with Brand and Creative leadership to translate insights into powerful creative strategies, elevating storytelling across channels and with strong media and content fit
Own reporting of consumer engagement performance at the executive level, leveraging insights to inform long-term planning
Oversee multimillion-dollar budgets, ensuring accurate forecasting, ROI delivery, and alignment with brand financial objectives
Lead, mentor, and develop a high-performing team, fostering a culture of innovation, agility, and accountability
Anticipate and integrate emerging digital, social, and consumer trends, ensuring the brands remain leaders in an evolving landscape
Qualification
Required
10+ years of experience in organic social, paid media/digital marketing and influencer, with experience across PR and consumer insights preferred
5+ years of senior leadership experience
Demonstrated success leading integrated owned, earned, and paid strategies across multiple brands or markets
Experienced in building creative big ideas and executing with excellence across internal and external teams
Expertise in paid media platforms (Amazon, Google, TikTok, Meta, YouTube, etc.) and evolving social and influencer ecosystems
Proven ability to influence executive leadership and drive organizational change
Strong financial and analytical acumen with experience managing multimillion-dollar budgets
Exceptional leadership skills with a track record of building and developing high-performing teams
Balances creativity and strategic thinking with the ability to use data to optimize
Proven experience managing against multiple timelines on-time
Experienced at building agility and change within an established organization, demonstrating the ability to inspire and bring along others
Preferred
Prefer experience across both large multinational and smaller, agile brand/s
Experience in beauty, fashion, or consumer lifestyle industries strongly preferred
Benefits
Hybrid First office environment with drinks, snacks and regular social events
Work From Anywhere 6 weeks a year
Free Product
Regular wellness and speaker events
Company
Orveon Global
Orveon Global is a group of high-end and prestige cosmetics companies.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Pascal Houdayer
Chief Executive Officer
Emilia Flamini
Chief Financial Officer
Recent News
2024-04-10
Company data provided by crunchbase