Carta · 19 hours ago
Customer Marketing Program Manager
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
$129K/yr - $152K/yr
5+ years expCarta is a company that connects founders, investors, and limited partners through world-class software designed for venture capital and private equity. They are seeking a Program Manager to drive integration of new companies into their marketing systems, support Product and Customer Marketing priorities, and ensure seamless execution of key campaigns.
Asset ManagementFinanceFinancial ServicesFinTechImpact InvestingSaaSSoftware
Responsibilities
Lead acquisition integration by formalizing PMO processes and aligning new companies into Carta’s marketing systems and campaigns
Support Product & Customer Marketing priorities by building, tracking, and delivering high-impact programs with consistency
Manage in-product engagement (Pendo) by configuring Guides, establishing governance and best practices, and tracking performance metrics
Evolve Tier 1 launches by creating and executing the playbook (RACI, workback, BOM templates) to deliver on-time, coordinated launches
Grow 'What’s New, What’s Next' events by leading audience acquisition, maximizing views of the Product Hub, and ensuring smooth execution
Support cross-functional automated campaigns by program-managing trigger-based email frameworks, enabling reporting, and driving iteration across CMM, R&D, and LCM teams
Facilitate key decisions by aligning stakeholders, surfacing critical moments, and removing blockers
Monitor and report performance by analyzing metrics and using insights to inform future plans
Collaborate across teams by partnering with content, product marketing, growth, revenue, and global marketing ops to achieve shared goals
Qualification
Required
Program leadership: Ability to bring structure and clarity to complex, cross-functional initiatives and keep teams aligned through execution
Strategic problem solving: Strong analytical skills with a knack for connecting programs and projects back to broader business priorities
Marketing fluency: Understanding of how Product Marketing, Customer Marketing, and Acquisition programs come together to drive measurable impact
Collaboration and influence: Skilled at building trust, facilitating decisions, and unifying teams across functions and geographies
Adaptability: Comfortable managing multiple priorities, navigating ambiguity, and flexing to support dynamic needs in a fast-moving environment
Operational rigor: Experienced in project management systems and processes, with the ability to design repeatable frameworks that scale
5-7+ years of program or project management experience in SaaS or a similarly dynamic B2B environment
BA/BS degree or equivalent experience
Preferred
Direct experience with acquisition integration from a PMO or marketing standpoint
Hands-on experience with Pendo or other in-product engagement platforms
Background in building and executing Tier 1 launch playbooks or large-scale GTM programs
Familiarity with trigger-based or automated campaign frameworks
Benefits
Equity for all full time roles
Exceptional benefits
Commissions plans
Company
Carta
Carta is a global ownership management platform that helps companies, investors, and employees manage equity and ownership.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.16BKey Investors
Silver LakeTribe CapitalAndreessen Horowitz
2021-08-13Series G· $500M
2021-04-21Series Unknown
2021-02-04Secondary Market
Leadership Team
Henry Ward
CEO & Co-Founder
Charly Kevers
CFO
Recent News
Crowdfund Insider
2026-01-20
2026-01-19
2026-01-19
Company data provided by crunchbase