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Newsela · 1 month ago

Growth Marketing Specialist

United States

Full-time

Remote

Entry Level

$68K/yr - $75K/yr

1+ years exp

Newsela is an educational technology company that provides real-world content for K-12 classrooms. The Growth Marketing Specialist will support user acquisition efforts, manage campaigns, and coordinate projects across various teams to drive conversions and improve overall marketing effectiveness.

E-LearningEdTechEducation

Responsibilities

Execute day-to-day tasks across paid media platforms, email marketing systems, and other channels, launching creative variations, updating targeting, and helping scale what's working

Coordinate across product, engineering, finance, and other teams to keep projects moving, tracking tasks, following up on dependencies, and ensuring nothing falls through the cracks

Pull data from multiple sources to keep dashboards and reports current, and document experiments, results, and learnings so the team can move fast without losing institutional knowledge

Support marketing operations including email marketing execution, influencer and creator partnerships, organic social efforts, and presentation development for leadership meetings

Build expertise across paid advertising, email marketing, conversion optimization, and analytics, taking on increasing responsibility as you demonstrate results

Qualification

Digital marketing experiencePaid media platformsEmail marketing systemsExcel proficiencyAnalytics skillsResourceful problem solverClear communicatorSelf-directed learnerVideo editing skillsDesign skillsBasic HTMLWebflowWordPressAttention to detail

Required

You are exceptionally organized and maintain meticulous systems

You hustle. You move fast, take initiative, and don't wait to be told what to do next

Highly proficient in Excel and/or Google Sheets, with the ability to build reports, manipulate data, and use formulas confidently

Self-directed learner who proactively develops skills through courses, tutorials, and experimentation

Strong attention to detail. You catch errors others miss and take quality seriously

Resourceful problem solver who takes ownership and finds alternative paths when hitting blockers

Clear communicator who writes concisely, keeps stakeholders informed, and knows when to escalate

1-3 years of experience in digital marketing, advertising, or a related coordination role (internships count)

Familiarity with paid media platforms (Google Ads, Meta, etc.) or email marketing tools

Preferred

Bonus: video editing skills

design skills (Canva, Figma)

basic HTML

experience with email templates

familiarity with Webflow/WordPress

Benefits

Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.

Pet insurance

Free access to the Calm app

Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!

401(k) plan, which includes a employer match to help you build long-term financial security.

Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).

Annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials.