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IPG Mediabrands · 14 hours ago

Media Planner

Los Angeles, California, United States

Full-time

Hybrid

Entry Level

$69K/yr - $70K/yr

1+ years exp

IPG Mediabrands is a leading media and marketing solutions division of the Interpublic Group, known for its innovative approach and award-winning agency, Mediahub. The Media Planner role involves assisting with client media plans and budgets, monitoring industry trades, and developing media strategies to drive positive outcomes for clients.

AdvertisingDigital MediaMarketing

Responsibilities

Attend client status meetings: take notes, summarize next steps, provide to Supervisor/Manager for approval before distributing bullet pointed list of job holder’s main responsibilities

Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams

Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients

Support 1-2 accounts, pending scale and complexity of business and scope of deliverables

Research and develop media plan scenarios for assigned clients

Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations

Support presentation development with research, creating check-ins throughout timeline, participating in discussion, and contributing to/prepare/write slides for client presentation decks

Partner with analytics team to implement measurement objectives and taxonomy

Support campaign implementation and execution, QA, monitoring/optimizing, and conduct insightful reporting

Utilize IGNITE planning strategy process (Implement business intelligence, Generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role

Visualize, summarize and develop insights and implications for competitive reporting

Gathers, organizes, and presents (pending leader’s readiness assessment) competitive research and spending data

Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery

Employ media math and how to apply calculations, demonstrating proficiency in working with and managing numbers

Maintain updated costs and media plan details in Media Tools (or client flowchart software)

Confirm client media authorization approval for Partner Investments and Kinesso to set up buys, issue Insertion Orders, reconcile buys and traffic assets to vendors

Provide assistance with Billing Process, updating team status documents and working across the internal cross functional teams (Video Investments, R&D Labs, creative, etc.)

Ensure familiarity with Insights + Action and Radical + Disruptive capabilities, process and approach to support integration into media plans

Contribute ideas that contribute to creative media tactics

Participate in a diverse, inclusive, creative culture

Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership

Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s)

Qualification

Media planningCross-channel media buyingData analysisMathematical abilitiesProficient in MS OfficePresentation skillsOrganizational skillsCommunication skillsTeam collaboration

Required

1-3 years' experience required

Experience planning or buying, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc

Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage time and show superb organizational skills and the ability to meet deadlines

Demonstrate excellent verbal, written and presentation skills and ability to think on your feet

Strong mathematical abilities

Proficient computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI

Must be able to occasionally travel to supported markets or client events