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iHeartMedia · 3 months ago

Senior Director, CRM Strategy and Martech Tools (iHeartRadio)

New York, NY (55th St)

Full-time

Onsite

Senior Level, Lead/Staff

$130K/yr - $160K/yr

5+ years exp

iHeartMedia, the number one audio company in America, is seeking a strategic CRM and Martech leader to deepen engagement with iHeartRadio app users. This role involves driving personalized, data-driven communications and overseeing the Martech stack to grow and retain audiences across various platforms.

AdvertisingAdvertising PlatformsBroadcastingInternet RadioMusicPodcast

Responsibilities

Own direct communications with iHeartRadio app users and prospects across email, push, SMS, and in-app channels

Lead the Martech stack—define requirements, drive data collection, and segment first-party audiences

Design and execute personalized lifecycle journeys and triggered touch points to boost engagement

Collaborate cross-functionally with product, marketing, and analytics teams to ensure data fidelity

Evaluate and optimize marketing tech platforms; lead adoption of new tools to enhance retention

Drive CRM strategies using behavioral data, listening patterns, and personalization unique to iHeartRadio

Bring deep expertise in Martech, CRM, lifecycle marketing, and marketing automation

Stay ahead of emerging tech trends and apply them to a dynamic audio and content ecosystem

Launch data-driven, multi-channel campaigns (email, push, SMS, in-app) via Braze to boost engagement and retention

Own and optimize Martech platforms—CRM, Appsflyer, Amplitude, and automation tools tailored to iHeartRadio

Lead audience segmentation and deploy personalized campaigns across all touch points

Partner with data teams to refine infrastructure and ensure seamless Martech integration

Analyze CRM performance and tie results to business outcomes with actionable insights

Align with marketing, sales, and product teams to support launches, talent engagement, and promotions

Map customer journeys to deliver a seamless app experience

Drive unified data and campaign execution through Martech-CRM-analytics integration

Build and mentor a high-performing CRM and Martech team

Scout and implement emerging tools to stay ahead in a fast-evolving media landscape

Qualification

Martech expertiseCRM strategiesLifecycle marketingData analysisEmail marketingAudience segmentationMarketing automationLeadership skillsProject managementCross-functional collaboration

Required

Bachelor's degree in Marketing, Business, or a related field

5+ years of experience in Martech and CRM, with at least 2 years in a leadership role

Proven experience with centralized data warehouses, CDPs, CRM platforms (e.g., Braze), and marketing automation tools

Strong understanding of complex Martech ecosystems and advanced analytics tools (e.g., Amplitude)

Expertise in customer segmentation, personalized marketing campaigns, and optimizing consumer journeys

Excellent leadership and project management skills with the ability to manage cross-functional teams

Analytical mindset with experience leveraging data to inform strategy and decision-making

Preferred

Respect for others and a strong belief that others should do this in return

Demonstrated initiative and achievement-oriented leadership

Ability to manage several projects at a time

Growth mindset and desire for continued knowledge sharing and learning

Understanding of impact of your own decisions and decisions of your team

Strong business insights that contribute to resolving complex problems

Catalyst for new and innovative ideas

Ability to identify and support new opportunities for continued improvement across business

Ability to interact with individuals of all levels and maintain professional relationships

Strong relationships with other leaders with the ability to manage external business partners where appropriate

Benefits

Employer sponsored medical, dental and vision with a variety of coverage options

Company provided and supplemental life insurance

Paid vacation and sick time

Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing

A Spirit day to encourage and allow our employees to more easily volunteer in their community

A 401K plan

Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving

A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!