Seakeeper · 3 days ago
Vice President of Marketing
Leesport, PA
Full-time
Onsite
Director/Executive
15+ years expSeakeeper is the global leader in marine motion control, dedicated to transforming the boating experience through innovative products. As the Vice President of Marketing, you will lead the marketing strategy to enhance brand presence and drive market adoption while developing a high-performing marketing team and collaborating across departments.
ManufacturingMarketingService Industry
Responsibilities
Building and developing a team of marketing experts to drive core marketing functions, supporting your team with active leadership that balances high-level and front-line contributions
Supporting the ongoing implementation of an optimal organizational structure for the Marketing team by clearly defining priorities, balancing workloads, and driving alignment of the team to the business and its current goals
Developing and owning Marketing strategies that align with broader company goals as well as the strategic thrusts behind Seakeeper products and global regions
Supporting rapid growth by focusing and rallying your team around monthly/short-term goals that support quarterly, annual, and long-term growth objectives
Elevating the use of technology and digital tools to more effectively measure outcomes and engage with consumers
Measuring operational data and market feedback to develop concise insights for managing your team’s priorities, guiding marketing strategy, and delivering communication
Serving as the voice of the customer in how Seakeeper maximizes its value proposition by attending to objectively measured customer satisfaction and selling criteria
Developing a granular understanding of Seakeeper customer lifecycle, including implementing top-down strategies that maximize customer lifetime value and retention
Establishing annual Marketing budget, including the reporting and allocation of spend as well as delegated management of budgeted spend throughout the department
Managing the selection and utilization of third-party vendors to complement internal expertise and functions
Protecting and growing the Seakeeper brand, while developing a cohesive strategy for Seakeeper product brands as they evolve over time and function together
Owning the competitive positioning of Seakeeper products, including the development and distillation of core messages through Seakeeper Sales team and network
Supporting the launch, introduction, and adoption of new products
Serving as a senior leader in driving cross-departmental collaboration and support
Representing Seakeeper at major events, in customer conversations, and in media inquiries
Qualification
Required
Broad experience across marketing, with a minimum of 15 years of overall sales and marketing experience, including in the following areas:
Building and leading a global marketing team and operations
B2C and B2B marketing strategies, with a strong focus on digital channels
Experience with the creation and execution of a wide array of marketing mediums, including visual content, copy, public relations, events & sponsorships, social media, website, email marketing, merchandise, partner support and advertising
Contributing to product and sale strategy, including competitive positioning of technical products
Experience managing communications to Boards, investors, and executive leadership
Analytical mindset, comfortable deriving and communicating insights from data
Deep experience working with CRM systems
Bachelor's degree in business, marketing, communications, or a comparable field
Valid passport and availability for both domestic and international travel
Preferred
MBA or related Master's degree
Demonstrated interest in the marine industry and recreational boating
Experience in the following areas:
Growing a startup to a mass-market, global brand
High growth and/or transformational technology
Supporting product-driven businesses
Depth of experience in adjacent business functions such as Sales, Strategy, Engineering, or Finance that enables you to more effectively contribute at a senior business level and collaborate cross-functionally
Technical aptitude to understand electro-mechanical systems
Company
Seakeeper
Seakeeper was founded in 2002 for the purpose of researching, developing, and marketing motion control devices for boats under 70 meters.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.83M2009-06-10Series Unknown· $0.83M
Leadership Team
Robert Moser
Chief Manufacturing Officer
Recent News
2026-01-22
Company data provided by crunchbase