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Squarespace · 1 day ago

Senior Analyst, Paid Media Measurement & Insights

New York, NY

Full-time

Hybrid

Mid, Senior Level

$106K/yr - $170K/yr

5+ years exp

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. They are seeking a Senior Analyst to lead measurement and insights for their paid media program, focusing on customer acquisition and growth strategy through advanced analytics.

Developer ToolsE-Commerce PlatformsPublishingSoftwareWeb Design

Comp. & Benefits

Responsibilities

Partner with our in-house Marketing, Data Science and Engineering teams to translate our goals into requirements and solutions

Analyze channel performance, ROI and diminishing returns to identify trends and opportunities

Develop experiments to measure incrementally

Partner on attribution and LTV models to ensure accurate channel representation and socialize results with partners

Partner on channel forecasting

Build reporting tools to surface results and allow faster decision-making

Present recommendations to partners across levels

Monitor industry trends, promote best practices and mentor peers where relevant

Qualification

Marketing analyticsAttribution modelingSQLPredictive analyticsPythonRPaid media platformsCuriosityProactivityOutcomes-orientedCollaboration

Required

5+ years in a marketing analytics or data science role supporting Paid Media

Experience influencing paid media strategy, planning and performance through data analysis, decision frameworks and test-and-learn programs

Experience with marketing measurement approaches such as incrementality testing, attribution modeling (including in-house models), causal inference, or MMM

Experience building dashboards and working with large datasets using SQL; knowledge of dbt

Experience applying predictive analytics (e.g., response modeling, bidding optimization, audience clustering, lookalike modeling) for campaign targeting and optimization

Experience translating results into clear stories and recommendations

Foundation in statistical methods and experience using tools like Python or R for experimentation and advanced analysis

Knowledge of paid media platforms (e.g., Google Ads, Meta, DV360, Affiliate networks) and digital marketing processes

Comfortable handling open-ended questions

Outcomes-oriented, curious, proactive and collaborative