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TikTok · 3 months ago

TikTok Shop -Creator Business Development & Incubation Manager

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

$106K/yr - $191K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a passionate and results-driven Creator Business Development & Incubation Manager to join their eCommerce US operation team. This role is responsible for identifying, onboarding, and nurturing relationships with creators and influencers, driving growth by expanding the creator community and fostering strategic partnerships.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Identify and engage emerging and established creators/influencers to join our platform

Develop and execute personalized and scaled outreach campaigns to attract top talent

Lead the onboarding processes, ensuring a seamless experience for new creators

Serve as the primary point of contact for a portfolio of creators/influencers

Build and maintain strong relationships, providing support and resources to maximize their success

Regularly communicate platform updates, monetization opportunities, and best practices

Equip creators with the fundamental knowledge to be successful on TikTok Shop

Design and implement programs to drive creator growth and retention

Collaborate with cross-functional teams to improve tools and features that enhance the creator experience

Identify trends in the creator economy and propose initiatives to stay ahead of industry developments

Facilitate collaborations between creators and brands, fostering mutually beneficial opportunities

Work with the category, global key accounts and marketing teams to design campaigns that amplify our onboarding initiatives

Track and analyze key performance metrics for creators and campaigns to drive future performance

Provide actionable insights to optimize growth strategies and monetization efforts

Deliver regular reports to internal stakeholders on creator ecosystem performance

Qualification

Creator recruitmentRelationship managementPerformance analyticsInfluencer marketingBusiness developmentContent creationData analysisNegotiation skillsCommunication skillsProject management

Required

Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent experience)

5+ years of experience in GTM, marketing, sales, business development, influencer marketing, or talent management within the social media, entertainment, or tech industries

Strong understanding of TikTok's platform, content creators and audience

Strong understanding of the creator economy, social media platforms, and digital content trends

Proven track record of identifying and building relationships with creators or influencers

Excellent negotiation, communication, and relationship-building skills

Preferred

Experience working at a social network, creator-focused platform, marketing firm, or talent agency

Familiarity with influencer monetization models, such as ad revenue sharing, brand partnerships, and subscription-based services

Proficiency in analytics tools and CRM platforms

Comfortable analyzing data and drawing actionable conclusions

Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment

Experience in content-driven eCommerce is highly preferred

Experience with content creation, video production and editing may be beneficial

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)