Neurocrine Biosciences · 1 week ago
Associate Brand Director - HCP Marketing
San Diego, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$174K/yr - $238K/yr
5+ years expNeurocrine Biosciences is a leading neuroscience-focused biopharmaceutical company dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological disorders. The Associate Brand Director - HCP Marketing will provide strategic direction and oversight of all HCP marketing strategies and initiatives for the assigned brand, ensuring alignment across multiple functional areas and driving collaboration to achieve business objectives.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Responsible for building, developing and coaching team in support of the execution of overall business objectives
Accountable for branded promotion success for HCP strategy and tactical execution
Responsible for executing digital strategy in partnership with Omni Channel team
Ensures consistency of execution with marketing strategy across all Branded Promotional projects and programs, including but not limited to: national congresses, digital, non-personal promotion, execution of Omni strategy
Leads branded promotion strategy planning for assigned product
Collaborates in formulating strategy and leading execution of overall branded promotion initiatives as a member of the Extended Branded promotion Leadership Team
Oversees relationship with AOR agency and other business partners for projects related to branded promotion
Partners closely with commercial team on branded promotion related initiatives to ensure strategic alignment across all stakeholder groups
Drives the development and execution of branded promotion initiatives to increase branded promotion awareness and adoption, including, but not limited to, brand educational content, print and digital materials, congress activities and other HCP initiatives
Partners closely with cross functional partners to drive and develop innovative branded promotional programs and support strategic planning
Proactively utilizes customer and marketplace insights to identify, develop, and execute business initiatives that advance branded promotion; analyzes and interprets market research and sales data to inform strategic branded promotion direction
Accountable for annual branded promotional budget, ensuring budget aligns with overall budget and expenses are managed to plan
Plays a large role in annual branded promotion planning activities and budgeting
Work collaboratively with Legal and Compliance to ensure adherence to all applicable guidance and requirements
Other duties as assigned
Qualification
Required
BS/BA degree in marketing or life sciences and 10+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency. Experience in managing advertising Agency of Record activities. Experience in CNS and/or psychiatry is a plus OR
Master's degree and 8+ years of similar experience noted above OR
PharmD or PhD and 5+ years of similar experience noted above
Emerging as an internal thought leader with technical and/or business expertise
Applies in-depth knowledge of own area of expertise to solve problems
Applies expertise to manage critical projects and/or relationships
Integrates analysis of business objectives and strategic direction to resolve problems and recommend solutions
Has input into short-term strategy and may be involved in long-term strategy on a functional level
Strong communications, problem-solving, analytical thinking, and influencing skills
Demonstrated ability to work independently and take a lead role on assigned projects
Strong aptitude for building positive working relationships
Demonstrated ability to effectively manage multiple projects and vendors, including agency partners
Advanced in PowerPoint, Word and Excel
Preferred
Neuro/psych experience preferred but not required
Benefits
Annual bonus with a target of 30% of the earned base salary
Eligibility to participate in our equity based long term incentive program
Retirement savings plan (with company match)
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans
Company
Neurocrine Biosciences
Neurocrine Biosciences engages in the discovery and development of drugs for the treatment of neurological and endocrine-related diseases.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$260MKey Investors
Venrock
2015-02-19Post Ipo Equity· $250M
2009-12-17Post Ipo Equity· $10M
1996-05-31IPO
Leadership Team
Matt Abernethy
Chief Financial Officer
D
Dimitri Grigoriadis
VP, Research
Recent News
BioWorld Financial Watch
2026-01-16
Company data provided by crunchbase