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Graco · 4 days ago

Account Manager

Texas, United States

Full-time

Onsite

Mid Level

$64K/yr - $112K/yr

3+ years exp

Graco manufactures and markets premium equipment for fluid and powder materials. The Account Manager is responsible for driving sales growth, managing customer relationships, and ensuring customer satisfaction through effective sales strategies.

ConstructionMachinery ManufacturingManufacturing

Comp. & Benefits

No H1B

Responsibilities

Identify and establish effective sales channels to support the customer base with the assigned products and relevant applications

Create targeted marketing strategies to promote product offerings within these channels, focusing on maximizing reach and effectiveness

Design and implement territory-specific sales plans that align with the divisional distribution strategy, focusing on both acquiring new accounts and nurturing key existing ones

Analyze territory performance metrics and adjust strategies accordingly to optimize sales results, ensuring alignment with overall company goals

Collaborate with the marketing team to develop promotional materials and campaigns that support sales efforts within designated territories

Maintain a high level of responsiveness to customer inquiries, ensuring prompt and effective communication that addresses client needs and questions

Utilize customer relationship management (CRM) tools to track interactions and follow-ups, ensuring that all customer engagements are documented and actionable

Conduct regular site visits and outreach efforts to build rapport with industrial contractors and facility managers, assessing their specific needs and preferences regarding products

Foster long-term relationships with customers by providing exceptional service and support, ensuring they view Graco as a trusted partner

Collaborate with internal teams to design and implement innovative distribution programs that enhance market presence and increase sales effectiveness in the assigned channels

Analyze the effectiveness of existing programs and make recommendations for enhancements based on market feedback and performance data

Monitor industry trends and competitor activity, providing insights and feedback to sales and marketing management

Provide regular updates and detailed reports to sales and marketing management, highlighting key insights that can inform strategic decision-making

Act as the primary liaison between customers and Graco to optimize new product launches and drive sales for both new and existing products

Implement training sessions for sales staff and channel partners to equip them with the necessary knowledge and tools for effectively promoting new products

Establish partnerships and agreements with material suppliers to support sales and distribution efforts

Manage training and demo equipment accounts per corporate standards

Qualification

Sales experienceMechanical aptitudeCustomer relationship managementBachelor’s degreeDistribution channel managementWritten communicationVerbal communicationPresentation skillsTeam collaborationAdaptability