Apply on Employer Site

Spark Foundry · 2 weeks ago

Manager, Video Investment

New York, NY

Full-time

Hybrid

Mid Level

$74K/yr - $116K/yr

3+ years exp

Spark Foundry is a global media agency that focuses on enhancing brand engagement and transactions through innovative media strategies. The Manager, Video Investment will act as the primary liaison between the Client/Strategy group and Local Broadcast Buying Unit, overseeing the execution of local broadcast plans and maintaining strong client relationships.

AdvertisingMarketing

Responsibilities

Establish strong relationship with client and lead planning team

Encourage client trust and respect by merchandising Local Broadcast efforts/achievements on a regular basis

Demonstrate a solid grasp of Local Broadcast Department and its role within the organization

Train and develop Local Broadcast Account Supervisor and Broadcast Coordinators to ensure proper team support and employee development

Generate innovative solutions to execution plans

Recognize both departmental and planning needs while maintaining balance and harmony between the two groups

Handle questions and answers effectively and efficiently and maintain leadership role with external vendor community

Exhibit strong verbal and written communications skills; manage/oversee all responses to strategy and client requests and deliver in a clear, concise manner

Demonstrate mastery and knowledge of systems used to manage local broadcast function

Educate planning group on buying process, market changes, and problems

Work with strategy group to develop added value recommendations that offer brand value and a strong opportunity for successful execution

Coordinate due dates with planning group and peers in local broadcast department to ensure workloads and deadlines can be accomplished

Manage group time effectively to facilitate client expectations while ensuring the buying team has effective direction and sufficient time to fulfill projects

Facilitate and ensure proper reports to Strategy and Account groups and client

Monitor stewardship of spot schedules; pull monthly goal summaries to prevent radical budget fluctuations as make-goods are taken

Develop planning CPP guide for assigned client

Deliver accurate reports and manage billing and budgets

Deliver informed POV on marketplace and trends relative to local broadcast as applicable

Qualification

Local media buyingMediaoceanNielsen Net RatingExcelAd measurement toolsCommunication skillsPowerPointWordPost Buy Analysis

Required

3+ years of local media buying experience

Strong verbal and written communications skills

Technical proficiency, particularly with the following tools: Mediaocean, MBOX, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, Third-party ad measurement and traffic tools (e.g. Integral Ad Science), Excel, Word, PowerPoint