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Publicis Groupe · 10 hours ago

Vice President, Connected Identity Lead

New York, NY

Full-time

Onsite

Director/Executive

$163K/yr - $257K/yr

15+ years exp

Publicis Groupe, one of the world’s largest communications groups, is seeking a Vice President, Connected Identity Lead. This role is crucial for rolling out Connected Identity across markets, enhancing the company's data capabilities, and enabling outcome-based marketing for clients through strategic data modeling and audience activation.

AdvertisingMarketingPublic Relations

Responsibilities

Lead the Connected Identity strategic approach, development process and integration across markets and brands for each business need

Direct and nurture the development, presentation, and maintenance of plans to build a competitive advantage including: insight development, innovation road maps, pivotal initiatives, big but relevant ideas, updates, and point-of-views (POVs)

Be familiar with widely used and emerging insight tools and media technology, channels, and terminology, including but not limited to CDPs, CRMs, Clean Room Solutions, Personalization Solutions, DCO Platforms, Identity Solutions, and more

Collaborate with local and global teams that help to prioritize and acquire data sets essential for improving their Connected Identity solution

Identify, source, and integrate additional data sets to meet specific vertical category business measurement requirements

Drive connectivity, consistency, and quality by gathering market requirements, evaluating vendor options, and ensuring alignment with global data teams

Educate internal teams and clients on standard processes for using data assets to improve their potential

Support teams with a deep understanding of data sharing, processing, and ownership regulatory knowledge across the globe, and liaise with legal as needed, to help establish any necessary DPA and relevant AI approvals

Work with Clients and Agency Partners to provide strategic recommendations on how Clients should handle their 1P data, including but not limited to conversations around CDPs, CRM, and Clean Room Solutions

Provide a deep understanding of Identity-Led Measurement solutions to enable Clients to understand the full extent of their marketing activity on consumers

Contribute to conversations on how to develop custom data modelling solutions to predict, power, and prove audience-led outcomes

Work with markets and regions as they develop their Connected Identity approach, adapting the global story into their own local stories. You’ll be their key point of contact and support to help them with questions about their go to market stories

Lead and mentor audience data scientists and strategists across the globe, fostering a culture of trust, inclusion, and respect

Manage and work alongside the broader cross-functional team including planning, measurement and production, to ensure Connected Identity is woven throughout

Provide clear communication on business initiatives, ensure proper training on tools and processes, and participate in talent development efforts

Ensure all projects adhere to quality standards, timelines, and budgets, managing client expectations effectively (as needed)

Be a recognized contributor/vocal in forums in your technical domain. Contribute to the company’s growth by developing case studies, white papers, and industry presentations highlighting success stories and innovative analytic approaches

Set the standard for the organization in your technical area

Apply proprietary audience intelligence capabilities to help answer clients’ biggest business challenges and uncover new, undetected revenue and growth opportunities

Define and evolve segmentation frameworks, journey mapping, and activation strategies that align with client/customer goals

Define and oversee audience governance across paid platforms, ensuring clean handoffs and efficient data usage

Regularly review emerging trends in privacy, identity, data clean rooms, CDPs, AI/ML-based segmentation, and channel innovation and develop POV's to educate the organization

Serve as the leader with vision and provocateur for what’s next—bringing a strategic lens to emerging tech, new partners, and evolving audience behaviors

Qualification

Digital media experienceData strategy consultingIdentity Solution toolsAd tech knowledgeMedia planning/strategyAudience intelligenceData integrationData activationAnalytical skillsClient service experienceRelationship cultivationTraining skillsLeadership skillsCommunication skillsProblem-solving skillsInterpersonal skillsOrganizational skillsPresentation skillsCritical thinkingDetail-orientedTeam management

Required

15+ years of digital media experience with progressive levels of responsibility and business insight in marketing and communications, team management and P&L management

12+ years of experience in media planning/strategy with dynamic levels of responsibility

8+ years of experience in consulting clients on data strategy

Excellent client service experience with proven ability to provide strategic audience recommendations, innovate, and drive modern marketing solutions

Deep experience across all media types (global, national, local, digital, direct, programmatic, shopper, etc.)

Demonstrated critical thinking skill and exceptional problem-solving skills - navigates effectively through difficult issues, builds required consensus to drive business needs and results

Excellent communication, presentation, organizational, interpersonal and analytical skills - effectively presents formal POVs in a high-profile client facing role with senior clients internally and externally

Ability to translate data into viable business solutions to enhance strategies and meet deliverables with an eye towards detail

Excellent leadership skills with ability to lead team to deliver high-quality results

Computer Skills/Software Knowledge: Microsoft Suite, Tableau, R, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI

Mastery of the digital analytics space and has innovated to develop new opportunities

Strong knowledge of ad tech, data integration, data activation, and the data economy, including expertise with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers

Expertise with customer acquisition goals and optimize CPA, CTR, Completion Rate, etc

Deep knowledge of Identity Solution tools and platforms (e.g. Epsilon, Liveramp, Neustar, etc.)

Ability to cultivate relationships with data, technology, and research partners