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FloSports · 20 hours ago

Vice President Growth & Product Marketing

Austin, TX

Full-time

Onsite

Director/Executive

15+ years exp

FloSports leads the way in delivering world-class digital streaming for millions of fans, families, and athletes in underserved sports. They are seeking a strategic and innovative Vice President of Growth and Product Marketing to drive subscriber growth and enhance the customer journey through effective marketing strategies and cross-functional collaboration.

AdvertisingFitnessInternetMedia and EntertainmentProduct DesignSportsVideoVideo Streaming

Hiring Manager

Ally Kress

Responsibilities

Growth Goal: You will be responsible for achieving a critical high-level growth revenue target vital to the company's success. This role requires you to strategically allocate resources, coordinate efforts across departments, and consistently track progress toward this goal

Funnel Optimization: You will craft and execute a comprehensive growth strategy spanning the entire customer funnel, ensuring alignment across all initiatives. This includes a robust acquisition strategy for the top of the funnel,and optimizations at the middle and bottom to reduce friction and increase completion and conversion rates

Product Marketing: Oversee product marketing initiatives, including developing positioning, pricing, messaging, paywall and go-to-market strategies; and seamlessly integrate product marketing throughout the customer lifecycle

Performance Marketing: Own a multi-million-dollar budget to drive user growth across paid media channels.Oversee the refinement of media mix and marketing attribution models to optimize resource allocation and drive growth

Lifecycle and Retention: You will take ownership of our existing subscriber base's health, deeply understand the customer journey, and develop engagement and retention strategies designed to boost renewal rates and reduce churn

Data-Driven Insights: You will utilize data analytics and market research to inform your growth strategies, identify new opportunities, and track performance against KPIs across marketing campaigns based on customer insights and behavior

Customer Focus: You will partner with Product, Brand, and Customer Insights teams to champion a customer-centric approach, ensuring that marketing strategies resonate with sports fans and creative meaningful experiences throughout their journey

Sports Marketing: You will leverage your deep understanding of sports marketing to help ensure the team’s campaigns are developed to effectively engage and grow our target audience of sports fans

Innovation and Best Practices: You will foster a culture of innovation and experimentation within the marketing team. By staying abreast of industry trends and best practices in sports and streaming, you'll introduce fresh ideas and approaches to strengthen our competitive position in the market

Collaboration and Influence: Excellent leadership, communication, and collaboration skills, with the ability to influence cross-functional teams and masterfully navigate executive stakeholders

Qualification

Growth MarketingProduct MarketingLifecycle MarketingData AnalyticsSubscription Business ModelsPerformance MarketingCustomer Retention StrategiesAgility in Decision-MakingExecutive PresenceLeadership SkillsCommunication SkillsCollaboration Skills

Required

Minimum 15+ years of experience in growth, marketing, or related roles, with a diverse background spanning sports, entertainment, and/or streaming industries — preferably in subscription-based businesses

Previous hands-on experience in building and overseeing Product Marketing, Performance Marketing and Lifecycle Marketing Teams

Extensive knowledge of subscription-based business models and customer retention strategies, with a clear understanding of their impact on growth opportunities

Previous experience building and overseeing performance marketing initiatives, including media mix optimization and attribution modeling

Ability to excel in a dynamic, fast-paced environment, demonstrating agility in decision-making and delivering impactful results within tight timeframes

Advanced analytical capabilities, with a data-driven approach to decision-making and marketing strategy optimization

Outstanding leadership and communication skills, with experience in managing cross-functional teams and fostering collaborative relationships

Strong executive presence, with experience crafting and presenting compelling narratives to senior leadership and influencing strategic direction