Imperial Star Solar · 3 months ago
Future Opening: Digital and Content Marketing Manager Solar Industry
Irvine, CA 92614
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $105K/yr
5+ years expImperial Star Solar is a U.S. solar manufacturer focused on producing reliable, American-made solar modules. They are seeking a Digital and Content Marketing Manager to lead digital campaigns that drive leads, elevate the brand, and support the company's mission through a blend of analytics and storytelling.
EnergyEnergy EfficiencyEnergy StorageManufacturingRenewable EnergyResidentialSolar
Responsibilities
Develop and execute digital and content strategies for lead generation, brand awareness, and customer engagement
Own the company website: content, design, UX, SEO, and performance. Ensure it reflects brand positioning and drives conversions
Lead content marketing: Create blogs, landing pages, case studies, and whitepapers aligned to solar industry keywords and customer needs
Implement and evolve SEO strategies. Monitor rankings and adapt using analytics and industry trends
Manage and grow our LinkedIn: Post regularly, share insights, engage with influencers, and use short-form video and visuals for reach
Launch and optimize paid ads (Google Ads, LinkedIn, trade media). A/B test creative and target EPCs/developers with high-intent keywords
Design and optimize landing pages using analytics and modern design to improve CTAs, lead forms, and conversion
Drive email marketing: Send monthly newsletters and targeted drip campaigns using responsive templates and segment-specific content
Produce short-form videos and digital assets for social media, brand storytelling, and campaign support
Support trade shows with digital promotions, booth visuals, and tailored content
Track campaign metrics (traffic, CTR, open rates, conversions, etc.) and report progress toward growth goals
Stay current on marketing and solar trends—including AI tools, data analytics, and new content formats
Qualification
Required
Proven experience in digital marketing, content creation, and visual design—ideally in solar or renewable energy
Proficiency in visual design tools (Canva, Adobe Suite); able to create graphics and collateral that support content and brand
Strong analytical mindset and experience optimizing digital performance across channels
Knowledge of solar audiences and ability to craft messaging that resonates
Familiarity with paid ad platforms, SEO tools, web analytics, social media, and email marketing platforms
Excellent writing and visual communication skills
Self-motivated, collaborative, and passionate about accelerating solar adoption
Preferred
Bachelor's degree in Marketing, Communications, or related field
5+ years of experience in digital/content marketing, preferably in solar or clean energy
Track record of managing multi-channel campaigns and generating measurable results
Experience with Wix or similar CMS platforms
Benefits
401(k) matching
Health insurance
Paid time off
Company
Imperial Star Solar
Imperial Star Solar manufactures PV modules and offers OEM services for utility, commercial, and residential projects.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Isabella Xu
Chief Executive Officer
Company data provided by crunchbase