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Overit · 4 months ago

Senior Digital Manager – AI\-Enabled Marketing Agency – HYBRID

Albany, New York, United States

Full-time

Hybrid

Senior Level

$80/hr - $80/hr

5+ years exp

Overit is a full-service marketing agency known for revitalizing recognizable brands and energizing household names. They are seeking a Senior Digital Strategist to lead results-driven marketing strategies across digital channels, focusing on AI-assisted campaigns for clients.

AdvertisingPublic RelationsSEOSocial MediaSocial Media MarketingVideoWeb DesignWeb Development

H1B Sponsor Likely

Responsibilities

Act as the lead strategist across a portfolio of clients developing campaign strategies, defining KPIs, and guiding execution toward business goals

Present digital plans and performance insights to clients, translating data into actionable, compelling narratives

Lead discovery and strategy sessions that help shape full-funnel marketing initiatives—across awareness, acquisition, and retention

Develop and oversee integrated digital campaigns spanning paid media (Google Ads, Meta, YouTube, TikTok), email, SEO, and content

Build and optimize user journeys that support conversion, lead gen, and nurture flows

Collaborate with internal media, creative, and dev teams to ensure campaign consistency and performance

Manage campaign tracking, analytics setup, and performance dashboards to ensure accurate attribution and real-time decision-making

Use AI tools for audience research, content ideation, reporting summaries, and campaign optimization—ensuring accuracy, relevance, and ethical use

Evaluate and test emerging AI-powered platforms (e.g., ChatGPT, Jasper, Midjourney, predictive analytics tools) to drive efficiency across strategy, content, and reporting

Help define and evolve Overit's AI-enabled strategy framework, training others as tools mature

Own performance dashboards and campaign reporting—surfacing insights that lead to smarter strategy and stronger ROI

Lead A/B testing strategies for creative, messaging, landing pages, and CTAs across channels

Ensure tracking integrity with GA4, Tag Manager, UTM strategy, and CRM integration

Commit to making Overit the best company it can be by contributing innovative ideas and solutions

Cultivate and maintain strong client relationships, ensuring satisfaction and long-term partnerships

Act promptly to address and resolve client concerns and needs

Represent Overit positively at industry events and foster strong, effective communication with clients and vendors

Promote collaboration across the organization, embracing teamwork and mutual support to deliver the best outcomes

Uphold a professional and positive work environment that boosts team morale

Qualification

Digital marketing strategyAI tools for marketingGoogle AdsGoogle Analytics 4SEO principlesCRM toolsClient relationship managementA/B testingData analysisTeam collaboration

Required

4–6+ years of digital marketing or strategy experience (agency or fast-paced in-house environment preferred)

Proven ability to lead strategy and performance across paid media, SEO, email, and analytics

Advanced knowledge of: Google Ads, Meta Ads Manager, TikTok/YouTube platforms

Google Analytics 4, Tag Manager, Looker Studio

CRM and email automation tools (e.g., HubSpot, Klaviyo)

SEO principles and tools (SEMRush, Ahrefs)

AI tools for marketing (ChatGPT, Jasper, Midjourney, etc.)

Experience managing multiple clients/accounts with different KPIs and verticals

Preferred

Bachelor's degree in Marketing, Business, Communications, or related field preferred

Benefits

401(k) matching

Health insurance

Dental insurance

Life insurance

Vision insurance

Paid time off

Parental leave

Professional development assistance

Company

Overit

Design, Development, Marketing, SEO

Founded in 1993

Albany, New York, USA

11-50 employees

http://overit.com

H1B Sponsorship

Overit has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (1)